Anastasiya A. Sozinova
Vyatka State University, Kirov, Russian Federation

Series: Business, Technology and Finance
BISAC: BUS069000

Russian entrepreneurship has faced the biggest-ever challenges in the current millennium. These include globalization contributing to increased competition at domestic and global industrial markets, modernization of the Russian economy, increased public and social demands to business, and global financial and economic crisis of 2008 that led to the disruption of global economic relations and the aggravation of business conditions.
To be adapted to the above-stated challenges, modern Russian enterprises carry out either internal restructuring suggesting an integration with domestic competitors or counterparties to cement positions on the Russian industrial markets, or cross-border restructuring related to integration with foreign competitors or counterparties to front global industrial markets.
Conspicuously, both types pursue marketing goals that highlight the priority of marketing for successful enterprise restructuring. However, current Russian practice of management has proven its underestimated role in restructuring, which reduces its effectiveness.
This book contains the original author’s view of enterprise restructuring as a specific phenomenon in the modern Russian economy, substantiation of prospects, as well as theoretical and practical recommendations to improve Russian practice of enterprise restructuring management in counterpart to marketing methodology.
In Chapter 1, the author determines the essence and types of the reorganization of entrepreneurial structures as specific phenomena in the modern Russian economy. Chapter 2 determines causal relations of the reorganization of entrepreneurial structures. In Chapter 3, the tools for managing the reorganization of entrepreneurial structures are studied. In Chapter 4, the author presents a mechanism for managing the reorganization of entrepreneurial structures that are in use in modern Russia.
Chapter 5 analyzes the successful global experience of the reorganization of entrepreneurial structures. In Chapter, 6 consideration is given to the tendencies of the Russian market of mergers and acquisitions. Chapter 7 outlines the perspectives and provides recommendations for increasing the effectiveness of managing the reorganization of entrepreneurial structures in modern Russia based on the marketing methodology.
(Imprint: Novinka)