Hybridization in Network Management


Adam Jabłoński (Editor)
Associate Professor, Director of Scientific Institute of Management, WSB University in Poznan, Faculty in Chorzow, Poland

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS000000

The dynamics of market changes determine new perspectives both in the theory and practice of management science. The mechanisms of doing business aimed at achieving a high level of company performance are changing. This requires adequate instruments based on the solid pillars of strategic management. Undoubtedly, the key ontological components which determine the success of an organization are effective and efficient business models, strategies and business processes. A kind of strategic hybrid emerges that shapes the principles of doing business subject to pressure, constraints and emerging opportunities. In this approach, companies implement strategies for growth and development not only to survive, but also to achieve strong competitive advantages. Value creation is another area of the development of management science and management practices, defining key factors underlying the conceptualization and operationalization of business models, strategies and business processes.

The above-mentioned concepts are nowadays widely discussed, creating a new dimension of strategic management.This monograph consists of chapters focused on both theoretical and practical conditions of modern companies, specifically focused on building effective and efficient business models, strategies and hybrids. This monograph primarily refers to new research perspectives which determine the new challenges of strategic management. The aim of the monograph is to present views and approaches to strategic management determined by the development and growth of companies through building their business models, strategies and hybrids.

The goals of this monograph are to:
– determine key trends in the theory and practice of management science,
– define key ontological factors and their use in the dynamic management of modern companies,
– present the new dimensions of strategic management as seen through the eyes of the international authors of individual chapters,
– and the possibility of applying solutions contained in the monograph.

The editor and authors hope that the presented combination of theory and practice will satisfy the needs of readers, in particular managers of modern companies, business consultants and researchers of phenomena in business.

Table of Contents

Table of Contents


Chapter 1. Trust and Public Service Delivery by Hybrid Organizations
(Adam Jabłoński, Associate Professor, WSB University in Poznań, Faculty in Chorzów, Poland)

Chapter 2. The Assumptions of Hybrid Business Models Based on the Concepts of Big Data and the Sharing Economy
(Marek Jabłoński, Associate Professor, WSB University in Poznan, Scientific Institute of Entrepreneurship and Innovation, Faculty in Chorzow, Poland)

Chapter 3. A Hybrid Model of Performance Management in the Public Sector toward Improvement of Public Services: Minimum Service Standards (MSS) in an Indonesian Decentralised System
(Mohammad Roudo, Adrian Campbell and Simon Delay, International Development Department, University of Birmingham, UK)

Chapter 4. Corporate Performance Reporting within Sustainability Concepts: Hybrid Performance
(Irena Hejduk and Anna Karmańska, Institute of Computer Science and Digital Economy, Warsaw School of Economics, Warsaw, Poland, and others)

Chapter 5. Franchising as a Hybrid Organizational Form: Answers to Sales and Distribution Growth
(Aleksandar Erceg and Marta Ziółkowska, J. J. Strossmayer University, Faculty of Economics, Osijek, Croatia / SGH Warsaw School of Economics, Poland)

Chapter 6. Hybridization of the Organization’s Activities: A Case Study of Trends in Development for Network Business Models
(Helena Kościelniak, PhD, Eva Jančíková, PhD, Katarzyna Brendzel-Skowera, PhD, Faculty of Management, Częstochowa University of Technology, Częstochowa, Poland, and others)

Chapter 7. Trust as an Intangible Asset of Enterprises Embedded in a Network Environment
(Barbara Kożuch and Adam Jabłoński, Professor, Jagiellonian University in Kraków,

Chapter 8. The Role of Strategic Planning in Public Institutions: The Case of the Department for Transport in London
(Justyna Trippner-Hrabi and Ewa Stroińska, Department of Local Government Economics, Faculty of Economics and Sociology, University of Lodz, Lodz, Poland, and others)

Chapter 9. Crowdsourcing as an Innovative Service Delivery Model
(Wiesława Caputa, PhD, Izabela Krawczyk-Sokołowska, PhD, and Artur Paździor, PhD, Department of Accounting, Faculty of Management, School of Banking, Poznań, Poland, and others)

Chapter 10. The Concept of a Hybrid Value Chain in Organizations in the Health Care Sector
(Ewa Popławska, PhD, Department of Management, WSB University in Poznan, Faculty in Chorzow, Poland)

Chapter 11. Building an Information Management System in a Multidivisional Corporation: An Analysis of a Management Personnel’s Awareness of Informational Needs (a Case Study)
(Paweł Antonowicz and Piotr Skrzyniarz, Associate Professor, Department of Business Economics, University of Gdansk, Gdansk, Poland, and others)

Chapter 12. The Impact of Risk Factors on Crisis Situations in the Organization: An Integrated Model Approach
(Jerzy Mamert Bogdanienko, PhD, and Slawomir Kryszkowski, PhD, Warsaw University, Faculty of Management, Professor, Warsaw., Poland)

Chapter 13. Interia and the Dichotomy of Logic States in Optimising Organisational Management
(Marek Różycki, m/d/r/k Trusted Adviser Group sp z o.o., Mikołów, Poland)

Chapter 14. Value Centric Cities
(Artur Fojud and Maciej Błaszak, Lodz University of Technology, Faculty of Civil Engineering, Architecture and Environmental Engineering, Lodz, Poland, and others)

Chapter 15. Strategic Benchmarking Analysis of Improving the Quality of Higher Education in Montenegro
(Boban Melovic, Associate Professor, Faculty of Economics, University of Montenegro, Montenegro)

Chapter 16. The Co-Production of Public Services in Terms of the Experiences of Major Polish Cities
(Robert Gawłowski, Finance and Management Department, WSB University in Toruń, Poland)


Keywords: Network management, Hybrid organizations, BIG DATA, Sharing Economy, Hybrid business models, Hybrid performance

The book was written for:
• Managers
• Scientists
• Entrepreneurs
• Enthusiasts of management sciences

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