HRM and Marketing Orientation in the New Era


Panagiotis Kyriazopoulos (Editor)

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS030000

This book is devoted to the role of human resources in today’s post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterized as “the information society and network age.” In this time of transition in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded, but only replaced. These aspects are covered in this book and addressed through research by the authors in individual subject areas. (Imprint: Nova)

Table of Contents

Table of Contents


Complexity and Human Resources Management in Brazil
(Lina Nakata)

EPIONE: The Pan-European HealthCare Observatory for Kids: Knowledge Management, Intellectual Capital, Social Networks and Semantic Web Technologies to Their Full Potential for Personalized Healthcare Services
(Patricia Ordóñez de Pablos, Jingyuan Zhao and Jose Emilio Labra Gayo)

Factors Influence B2B Relationships in Medium Sized Firms: Traditional vs. E-Commerce
(Irene Samanta)

Marketing Practices of Small Family Business in Greece
(K. Terzidis and Irene Samanta)

Modelling the Human Factor of Marriage Market Dynamics Through Operations Management Techniques: A Case Study Involving Sociological and Psychological Attributes
(Jacques-Antoine Gauthier, Nguyen Vi Cao, MarlèneSapin, Emmanuel Fragnière and Eric Widme)

Towards a Competency Assessment Maturity Model: A View From Spanish Software Industry
(Ricardo Colomo-Palacios, Pedro Soto-Acosta, Edmundo Tovar-Caro and Ángel García-Crespo)

Evaluating Implementation Model of AMT – A Graph Theoretic Approach
(Sanjeev Goyal and Sandeep Grover)

Waiting Time Management in the Student Affair / Admissions Offices: A Case Study of Pakistani Universities
(Muhammad Imran Qureshi and Khalid Zaman)

Designing for the Management of Indigenous Organizational Knowledge: A Case Study
(Saqib Saeed, Rizwan Aamir and Sohail Safdar)

Comparing the Factors Affecting B2B e-Relationships vs. Traditional
(Irini Samanta)

Supply Chain Network Design Optimization
Josefa Mula, Julien Maheut and Jose P. Garcia-Sabater

School Accidents’ Information Management: An Assessment of SARIS Pilot Implementation in the Greek Educational Sector
(Athanassios Vozikis and Yannis A. Pollalis)

Analysing and Evaluating the Role of E-commerce
(Irene Samanta)

Shopping Value, Satisfaction and its Behavioral Outcomes in the Purchase of Private Label Branded Products: A Theoretical Framework
(Anubhav Anand Mishra and Manish Kumar Srivastava)

How to Make Profit through Microblogging? The Case of Dell on Twitter
(Charleen Karunaratna and Kevin Lü)

The Effect of Service Quality on Customer Retention: The Case of Wind, a Mobile Provider
(Panagiotis G. Kyriazopoulos)

Redefining Sustainable Tourism in Indian Perspective: Seven Steps Approach
(Rahul Pratap Singh Kaurav)

Experiences of Implementing Quality Management Systems: An Empirical Study for Motives and Benefits
(Evangelos Grigoroudis)

Selecting Promising Customers on Social Networks for Promoting New Products in Presence of Rivals
(Mossa. Anisa Khatun, Safique Ahmed Faruque, and Md. Saidur Rahman)

Teamwork and its Contribution to Performance: Empirical Field Evidence
(Anderson Gwanyebit Kehbila)

Building Blocks of Accounting–Marketing Integration in UK Financial Services Organisations
(Abdullah Promise Opute, Evangelos Dedoussis, and Nikolaos Tzokas)


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