Health Communication: Advocacy Strategies, Effectiveness and Emerging Challenges

Rosemary M. Caron, PhD (Editor)
University of New Hampshire, College of Health and Human Services, Department of Health Management and Policy, Durham, NH, USA

Series: Public Health in the 21st Century
BISAC: MED078000



Volume 10

Issue 1

Volume 2

Volume 3

Special issue: Resilience in breaking the cycle of children’s environmental health disparities
Edited by I Leslie Rubin, Robert J Geller, Abby Mutic, Benjamin A Gitterman, Nathan Mutic, Wayne Garfinkel, Claire D Coles, Kurt Martinuzzi, and Joav Merrick


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The communication of health information is a critical determinant for the achievement and maintenance of health at the individual and population level. Health communication can take on various forms, including the use of social media, reading of a children’s story, policy development and management, the patient-physician partnership, and via community-based participatory research, for example. This book provides a broad perspective on selected areas of health communication and addresses how we, as a population, can utilize communication to achieve what should be a basic human right in the twenty-first century.

We are living in changing times, and how we communicate health information is happening more rapidly than ever before. This book highlights selected areas of research, action, and recommendations for implementation that are applicable to all sectors involved in promoting health and preventing disease. This book is not only for the educator, but the learner, as well. Both parties are essential for effective policy-making that will enable a healthy citizenry to meet the contemporary demands posed by the twenty-first century. The author hopes that you, the reader, will reference this book often as you educate, learn, and communicate about health so that it is more accessible and adaptable to the society in which we live.
(Imprint: Nova)


Chapter 1 - Tale reading to premature babies in neonatal intensive care unit is a further step up in caring for them: Results two years later
(Augusto Biasini, Fiorella Monti, Francesca Fiuzzi, Marcello Stella, Mariachiara China, and Erica Neri, Pediatric and Neonatal Intensive Care Unit M.Bufalini Hospital Cesena, Italy, and others)

Chapter 2 - Perspectives of older adults on health communication related to cancer prevention and care
(Boaz Kahana, Eva Kahana, Jeong Eun Lee, Jeffrey Kahana, and Jiao Yu, Department of Psychology, Cleveland State University, Cleveland, OH, USA, and others)

Chapter 3 - Public health advocacy strategies, effectiveness, and emerging issues
(Ray Marks, Department of Health and Behavior Studies, Program in Health Education, Columbia University, Teachers College, and School of Health and Behavioral Sciences, Department of Health, Physical Education & Gerontological Studies and Services, City University of New York, York College, New York, USA)

Chapter 4 - What are health care providers telling pregnant women about fish consumption, Listeria and food safety?
(Caroline L. Noblet, Amy M. Lando, and Mario F. Teisl, School of Economics, University of Maine, ME, USA, and others)

Chapter 5 – CBPR and a multitrack model of development: A critical ethnography of a community-based health communication project
(Jeanette M. Dillon and Kate Magsamen-Conrad, Bowling Green State University, OH, USA)

Chapter 6 – Health in All Policies (HiAP): Contributing to healthy communities
(Michelle McCarthy and Rosemary M. Caron, University of New Hampshire, NH, USA)

Chapter 7 – Using the many-to-many capabilities of social media for public health communication
(Mark J. Bonica, University of New Hampshire, NH, USA)

Chapter 8 – Population Health Management: Considerations for implementation
(Hailey Bodwell and Rosemary M. Caron, University of New Hampshire, NH, USA)

Chapter 9 – The evolution of health care communication in the 21st century
(Joseph E. Massey, Lisa Sparks, and Terrence D. Duncan, Walden University, FL, USA, and others)

Chapter 10 – Reducing the Gap: Provider communication in the context of community health and low health literacy patients
(Julie E. Miller-Cribbs, Toni Hoberecht, Gloria Miller, and Jedediah Bragg, Anne & Henry Zarrow School of Social Work, University of Oklahoma, Tulsa, OH, USA, and others)

Chapter 11 – Measuring health literacy in Spanish-speaking adults: A comparative study of two instruments
(Holly E. Jacobson and Francisco Soto Mas, Department of Linguistics, University of New Mexico, Albuquerque, New Mexico, NM, USA, and others)


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