Green Management – A New Paradigm in the World of Business

$160.00 – $240.00

Sanjay Taneja – Professor, Department of Management Studies, Graphic Era University, Dehradun
Swati Gupta – Assistant Professor, Chitkara University, Punjab, India
Amandeep Singh – Professor, Chitkara Business School, Chitkara University, Punjab, India
Mukul Bhatnagar – Assistant Professor, Department of Commerce, Chandigarh University, Mohali, Punjab, India
Arti Gaur – Professor, Department of Business Administration and Dean of Colleges, Ch. Devi Lal University, Sirsa, Haryana, India

Series: Business, Technology and Finance; Marketing and Operations Management Research
BISAC: BUS043010; BUS043060; BUS043050
DOI: https://doi.org/10.52305/DLIH6622

“Green Management – A New Paradigm in World of Business” is a thorough handbook for balancing economic success with environmental conservation in today’s eco-conscious world. This work carefully investigates the relationship between company operations and environmental responsibility, showing how profitability and sustainability may coexist. The book explores green business practises and shows how financial advantages and environmental objectives are linked. Green HRM and its transformational implications on modern organisations are covered. It also examines how customer involvement, sustainability, and Green Marketing are linked in the fast-paced consumer products business. Corruption, economic development in MENA, and new Green HRM practises are examined internationally in the book. Green Banking, particularly Indian banks’ eco-friendly efforts, is covered in the financial sector. The book also links sustainable development, financial inclusiveness, and India’s digital revolution. With a focus on fintech, the book shows how new technologies are changing green banking. This study examines India’s green payment services’ support for sustainable finance using SERVQUAL. “Green Business Management” is essential for researchers, professionals, and everyone interested in business and sustainability. It will motivate you to combine business success with environmental responsibility as you read its chapters.

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Table of Contents

Foreword

Preface

Chapter 1. Capitalizing on Conservation: The Synergy between Financial Gains and Environmental Goals in Impact Investing
Neha Bansal¹, Mukul Bhatnagar¹, Pawan Kumar¹ and Sanjay Taneja²
¹University School of Business, Chandigarh University, Mohali, Punjab, India
²Department of Management Studies, Graphic Era Deemed to be University, Dehradoon, Uttarakhand, India

Chapter 2. Green HRM Practices and Their Impact on Environmental Sustainability
M. Arora¹, K. K. Mishra¹ and S. Ghai²
¹University School of Business, Chandigarh University, Mohali, Punjab, India
²Department of Management Studies, Graphic Era University, Dehradoon, Uttarakhand, India

Chapter 3. Unleashing the Power of Green HR: Trends, Challenges and Future Directions
Akanchha Singh¹, K. K. Mishra² and Sachin Gha³
¹School of Management Sciences, Apeejay Stya University, Gurugram, (Haryana), India
²University School of Business, Chandigarh University, Mohali (Punjab), India
³Department of Management Studies, Graphic Era University, Dehradoon, (Uttarakhand), India

Chapter 4. Gig Economy, Workplace Culture and Talent Crunch: A Conceptual Model for Future Work
Payal Sharma¹, Syed Sajid Hussain², Sanjay Taneja³ and Reshma Sheikh⁴
¹Management Department, Acropolis Faculty of Management and Research, Indore, (Madhya Pradesh), India
²University School of Business, Chandigarh University, Mohali, (Punjab), India
³Department of Management Studies, Graphic Era University, Dehradun, (Uttarakhand), India
⁴Management Department, IILM Academy of Higher Learning, Jaipur, (Rajasthan) India

Chapter 5. Exploring the Impact of Green Marketing on Consumer Behaviour in the FMCG Industry: A Sustainable Path to Consumer Engagement
Dixit Kalra¹, Harpreet Singh², Medha Gupta¹ and Swati Gupta³
¹University School of Business, Chandigarh University, Mohali, Punjab, India
²School of Management Studies, Punjabi University, Patiala, Punjab, India
³Chitkara Business School, Chitkara University, Rajpura, Punjab, India

Chapter 6. Green Banking: A Systematic Review Using a Bibliometric Analysis
Ajay Khurana¹, Nitin Pathak¹, Shanul Gawshinde² and Anmol Preet¹
¹University School of Business, Chandigarh University, Mohali, India
²Symbiosis Institute of Management Studies, Symbiosis University, Pune, India

Chapter 7. Green Strategies in Indian Banks
Harpreet Kaur Sawhney
Centre for Distance and Online Education, Punjabi University, Patiala, (Punjab), India

Chapter 8. Examining the Link between Corruption and Economic Growth: An Empirical Study Using Panel Data from the MENA Region
Hayet Kaddachi and Naceur Ben Zina
Economic Science, Faculty of Economics and Management, University of Sfax, Sfax, Tunisia

Chapter 9. Green HRM: An Innovative Approach to Sustainable Organizations
Parul Mittal¹ and Sonal Gupta²
¹Department of Commerce, KLP College, Rewari (Haryana), India
²Department of Management & Commerce, Baba Mastnath University, Rohtak, (Haryana), India

Chapter 10. Digital Green Steps: Reckoning the Contribution of Entrepreneurial Development and the Digital India Campaign on Financial Inclusion in India
Mukul Bhatnagar¹ and Simon Grima²
¹Commerce Department, Chandigarh University, Mohali Punjab, India
²Department of Insurance and Risk Management, Faculty of Economics, University of Malta, Malta

Chapter 11. Tech-Driven Sustainability: Fintech Innovations Revolutionizing Green Banking
Sanjay Taneja¹, Neha Bansal² and Pawan Kumar²
¹Department of Management Studies, Graphic Era Deemed to be University, Dehradoon, India
²University School of Business, Chandigarh University, Mohali, Punjab, India

Chapter 12. An Analysis of Service Quality Measurement of the Green Payment Service in India: A SERVQUAL Model
Munish Gupta¹, Vikas Sharma¹ and Kshitiz Jangir²
¹Chandigarh University, Mohali, Punjab, India
²Manipal University, Jaipur, Rajasthan, India

Index

Editors’ Biographies

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