Global Challenges of Digital Transformation of Markets

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Elena de la Poza, PhD. (Editor) – Professor, Finance, Universitat Politècnica de València, Valencia, Spain
Sergey E. Barykin, PhD. (Editor) – Professor, Economics, Peter the Great St. Petersburg Polytechnic University, St Petersburg, Russia

Series: Economic Issues, Problems and Perspectives

BISAC: BUS000000

Target Audience: Sustainability, Smart Cities, Corporate Finance, Education

Description:
As rapid changes are brought on by technologies and by the challenges facing humanity, existing businesses consistently update and reinvent. This book tackles the challenges of adopting and reinventing business models due to the digital transformation in logistics and supply chain management, digitization of trade networks and global markets, with a primary focus on business processes, marketing transformation and human resources management.

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Table of Contents

Preface

Chapter 1. Assessment of Stability of Network Logistics Business
(S. E. Barykin, S. M. Sergeev, I. V. Kapustina and Elena de la Poza – Peter the Great St.Petersburg Polytechnic University, Russia, et al.)

Chapter 2. Algorithm for Supporting Multimodal Logistics in Conditions of Market Uncertainty
(V. V. Provotorov, V. V. Bakharev, N. V. Dedyukhina, N. V. Ostrovskaya, M. S. Loskutova and N. S. Mayer – Voronezh State University, Voronezh, Russia, et al.)

Chapter 3. Stochastic Algorithms for Managing the Flows of Material Resources of a Logistics Hub
(V. V. Provotorov, S. E. Barykin, N. V. Ostrovskaya, E. S. Volkova and Bilal Khalid – Voronezh State University, Voronezh, Russia, et al.)

Chapter 4. Digital Transformation SCM in View of COVID-19 from Thailand SMEs Perspective
(Bilal Khalid and Elena Naumova – KMITL Business School, King Mongkut’s Institute of technology Ladkrabang, Bangkok, Thailand, et al.)

Chapter 5. Digital Conversion of Life Cycle Processes Transportation and Logistics Systems
(Alexey Nekrasov and Anna Sinitsyna – Moscow Automobile and Road Construction State Technical University, Moscow, Russia, et al.)

Chapter 6. Business Process Transformation in Air Cargo Logistics
(Benjamin Bierwirth, Robert Brylka and Ulrich Schwanecke – Hochschule RheinMain, Wiesbaden, Germany)

Chapter 7. Structuring Indicators in Assessing the Effectiveness of Digital Transformation of Logistics
(Irina V. Sukhorukova, Gennady P. Fomin and Denis A. Maksimov – Plekhanov Russian University of Economics, Moscow, Russia)

Chapter 8. Digital Transformation Challenges in Supply Chain Management: A Case Study of Alpine Biomedical
(Poonam Chauhan, Atishay Choudhary and Anisha Padiyar – K. J. Somaiya Institute of Management, Mumbai, India)

Chapter 9. Logistics Concept of Knowledge Transfer
(A. A. Mikheev, S. E. Barykin, S. M. Sergeev and I. V. Kapustina – Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation, Moscow, Russia, et al.)

Chapter 10. Smart Supply Chains’ Development Within the Ecosystems of Digital Transport Corridors
(S. E. Barykin, A. A. Mikheev, S. M. Sergeev and I. V. Kapustina – Peter the Great St. Petersburg Polytechnic University, Russia, et al.)

Chapter 11. Online Food Trade in Non-Capital Regions
(Olga Chkalova, Inna Bolshakova, Natalia Kopasovskaya, Maksim Tcvetkov and Irina Tcvetkova – Lobachevsky State University of Nizhni Novgorod, Nizhni Novgorod, Russia)

Chapter 12. Identification of Sector Leaders: Analysis of Agricultural Companies Using Kohonen Networks
(Jakub Horak and Petr Suler – School of Expertness and Valuation, Institute of Technology and Business, Ceske Budejovice, Czech Republic)

Chapter 13. Tools Making Optimal Management Decisions to Ensure Economic Stability of Economic Entities
(Oksana Kulikova, Lyudmila Nikitina, Svetlana Suvorova and Natalya Tropynina – Saint Petersburg State University of Industrial Technologies and Design, Saint Petersburg, Russia, et al.)

Chapter 14. Technological Transformation of the Macroregion Economy as a Result of Digitalization
(Gumar Batov – Institute of Informatics and Problems of Regional Management, Nalchik, Russia)

Chapter 15. Digital Business Model Transformation in Order to Improve the Efficiency of the Company’s Management Process
(Olga Lukina, Anna Kurochkina and Anna Karmanova – International banking Institute of a name of Anatoly Sobchak, Saint Petersburg, Russia, et al.)

Chapter 16. Substantiation of Factors for Assessing the Historical and Cultural Value of the Territories of Settlements Using Digital Technologies
(Elena Bykowa, Irina Dyachkova, Vilena Zasenko and Petko Monev – Saint Petersburg Mining University, Saint Petersburg, Russia, et al.)

Chapter 17. Digital Transformation and New Era of Technological Innovations of Global Hospitality Service Markets
(Marina Morozova, Pavel Isupov and Liliya Korchevska – Department of Economics and Finance, North-West Institute of Management, branch of RANEPA, Saint-Petersburg, Russia, et al.)

Chapter 18. Digital Image of a Dynamic Sales Funnel
(S. E. Barykin, S. M. Sergeev, I. V. Kapustina, Elena de la Poza, D. V. Varlamova and N. A. Gviliya – Peter the Great St. Petersburg Polytechnic University, St. Peterburg, Russia, et al.)

Chapter 19. Predictive Methodology for Assessing Periodic Market Fluctuations
(S. M. Sergeev, S. E. Barykin, A. Yu. Burova, L. N. Borisoglebskaya, V. L. Buniak, Y. L. Gobareva and Bilal Khalid – Peter the Great St.Petersburg Polytechnic University, Russia, et al.)

Chapter 20. Digital Transformation of Trade: Opportunities for the Development of Online Stores
(Irina Krasyuk, Tatyana Kirilova, Elmira Nazarova, Olena Chukurna and Karina Kkhalaf – Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia, et al.)

Chapter 21. The Digital Communications Strategy Development as a Factor of the Brand Identity Promotion
(Marina Yanenko, Mikhail Stepanov, Liubov Mironova, Karina Kkhalaf and Ryszard Pukala – St. Petersburg State University of Industrial Technologies and Design, Saint-Petersburg, Russia, et al.)

Chapter 22. Digital Transformation of the Russian Venture Ecosystem Under the Impact of COVID-19
(Bilal Khalid and Elena Naumova – KMITL Business School, King Mongkut’s Institute of technology Ladkrabang, Bangkok, Thailand, et al.)

Chapter 23. The Efficiency of Service Sector Organizations on the Basis of Customer Satisfaction
(Olga Chkalova, Marina Efremova, Tatyana Muranova, Andrey Kazaev and Julya Valeeva – Lobachevsky State University of Nizhni Novgorod, Nizhni Novgorod, Russia, et al.)

Chapter 24. The Study of the Dynamic Series of Economic Indicators of Enterprises in the Hotel Sector
(Marina Efremova, Natalya Baranova, Ludmila Bogatyreva, Tatiana Zikova, Elena Kochkurova and Nikolai Shimin – Lobachevsky State University of Nizhniy Novgorod, Nizhniy Novgorod, Russia)

Chapter 25. Impact of Digitalization on the Image and Overall Number of Visitors of Shopping Centers
(Valeriy V. Nikishkin and Vadim V. Tsimbaev – Plekhanov Russian University of Economics, Moscow, Russia)

Chapter 26. Implementation of Integrated Digital Solutions in the Passenger Car Market
(Olga Kotomenkova, Anna Vinogradova, alentina Milova, Katsiaryna Bahrantsava and Chaudhari Prashant – Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia, et al.)

Chapter 27. Determining Ways to Improve the Company’s Business Processes Based on the Assessment of the Probability of Bankruptcy in the Digital Economy
(Sergey Borisov and Sergey Yashin – National Research Nizhny Novgorod State University n. a. N. I. Lobachevsky, Nizhny Novgorod, Russia)

Chapter 28. Influence of Digital Economy on the Transformation of Banking for Business
(Elena Generalnitskaia and Natalya Loginova – Dar-Cosmetic Ltd., Saint-Petersburg, Russia, et al.)

Chapter 29. Post-COVID Marketing 2019: Launching a New Cycle of Digital Development
(Anastasia Sozinova, Nadezhda Savelyeva and Marina Alpidovskaya – Vyatka State University, Kirov, Russia, et al.)

Chapter 30. RFID System as a Modern Trend in the Field of Digitalization of Russian Retail
(Olga Lukina, Anna Kurochkina and Anna Karmanova – International banking Institute of a name of Anatoly Sobchak, Saint Petersburg, Russia, et al.)

Chapter 31. Post-Purchase Dissonance in Online and Offline Consumer Behavior in Handmade Industry
(Nataliia Krasnostavskaia, Marina Chigir and Tatiana Maslova – Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia, et al.)

Chapter 32. Digital Trends of the Sharing Economy in the Field of Tool Rental
(Natalia Kireeva, Dmitry Zavyalov, Olga Saginova and Nadezhda Zavyalova – Plekhanov Russian University of Economics, Moscow, Russia)

Chapter 33. Regression Impact Analysis in Digital Payment Systems
(Irina A. Bolotova, Jerome Van Herpe and Viacheslav P. Shkodyrev – Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia, Network International LLC, Dubai, United Arab Emirates)

Chapter 34. Diagnostics and Forecasting of Business Processes in the Service Sector as a Tool for Strategic Planning and Development of the Consumer Market in the Economy of the Region
(Olga Lukhovskaya, Tatyana Kochetkova and Yana Zhukova – Plekhanov Russian University of Economic, Ivanovo branch, Ivanovo, Russia)

Chapter 35. Influence of the Evolution of Institutions in the Digital Retail Environment on the Transformation of Consumer Behavior
(Tatiana Pereverzeva, Tatiana Stepanova, Ruslan Ikramov, Vladimir Ulanov and Natallya Snytkova – Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia)

Chapter 36. Model Tools for Managing Regional Business Processes in the Era of Digitalization
(Yulia Granitsa – National Research Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russia)

Chapter 37. Development of Methodology for Assessing Effectiveness of Online Store Promotion Tools
(Angi Skhvediani, Alexander Plotnikov, Alexey Ivanov and Lilia Sargu – Peter the Great St. Petersburg Polytechnic University, Saint – Petersburg, Russia, et al.)

Chapter 38. The Impact of Marketing Incentives on Online and Offline Impulse Buying Behavior in Handmade Industry
(Nataliia Krasnostavskaia, Marina Chigir, Tatiana Maslova and Petko Monev – Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia, et al.)

Chapter 39. Trends and Factors of Higher Education Development in Digital Economy
(Julia Grinevich, Anna Vinogradova and Elena Letiagina – Lobachevsky State University of Nizhni Novgorod, Nizhny Novgorod, Russia)

Chapter 40. Assessment of Investments in Human Resources
(Elena Shishkina, Zoya Lavrova, Alexander Zorin, Aleksey Parshukov and Vivek Pandey – St. Petersburg State University of Economics, St. Petersburg, Russia, et al.)

Chapter 41. Computer Vision, AI and ML in HR and Event Management
(Elena Shishkina, Ekaterina Pozdeeva, Ismail Aliyev, Victoria Vilken and Lyn Yinan – St. Petersburg State University of Economics, St. Petersburg, Russia, et al.)

Index


Reviews

“This book has a strong pattern of content. The mathematical aspect is prominent, adding quality to the general features of the book. The panel of authors is outstanding.” – Alberto Celani, ABC Department, Politecnico de Milano, Milano, Italy

Additional information

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