Global Challenges of Digital Transformation of Markets Volume II

$82.00

Elena de la Poza, PhD – Associate Professor, Centro de Ingeniería Económica, Universitat Politècnica de València, Valencia, Spain
Sergey E. Barykin, PhD – Professor, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia

Series: Economic Issues, Problems and Perspectives
BISAC: BUS000000
DOI: https://doi.org/10.52305/CGRM9588

This book is devoted to the challenges of digital transformation in logistics and supply chain management, digitization of trade networks and global markets, with a primary focus on business processes and marketing transformation. It collects half of the works presented in the international conference Global Challenges of Digital Transformation of Markets 2020.

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Table of Contents

Preface

Chapter 1.
Intellectual Infrastructure Conceptual Design for Business Processes of Technological Development
Elena Yakovleva1 and Akmaral Kadyrova2
1Omsk State Technical University, Omsk, Russia
2Innovative University of Eurasia, Pavlodar, Kazakhstan

Chapter 2. Technological Parameters of the HR Management System in the Conditions of Digitalization
Alexander Miller1, Lyudmila Davidenko2 and Yuri Deryabi1
1Dostoevsky Omsk State University, Omsk, Russia
2Innovative University of Eurasia, Pavlodar, Kazakhstan

Chapter 3. Long-Term Budget Planning Based on Simulation Models in The Context of Digital Transformation of Global Markets
Natalia Ivanova1, Galina Morunova1, Vitaliy Fedosov1, Svetlana Kuzmina2 and Marzhinat Kankulova1
1St. Petersburg State Economic University, St. Petersburg, Russia
2Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia

Chapter 4. Utility Management Functions Generated by Choice of Attitudes of Citizens in The Digital Age
Andrei Matveenko1, Aleksandr Volodin2, Andrey Druzinin2 and Maxim Ivanov2
1Department of Economics, University of Copenhagen, Copenhagen, Denmark
2Institute of Industrial Management, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia

Chapter 5. Transformation of HR Branding in The Digital Era
Anastasiya V. Soldatova1, Aleksander G. Budrin1, Elena V. Budrina1, Marina M. Zonis1 and Marina G. Emtcova1
1Saint-Petersburg National Research University of Information Technologies, Mechanics and Optics, University ITMO, Saint Petersburg, Russia

Chapter 6. Demand for Innovations in Logistic Systems Under Digitalization
Zarembo Vladlena1, Stepanenko Daria1, Gaisina Sholpan2 and Churkina Nataliia3
1St-Petersburg State University of Economics, Saint Petersburg, Russia
2OWL University of Applied Sciences and Arts, Lemgo, Germany
3«TD GROUP», Saint Petersburg, Russia

Chapter 7. Analysis of Risks of Migrants on The Labor Market
Irina Fedorova
St. Petersburg State University of Economics, St. Petersburg, Russia

Chapter 8. Digital Tools to Support Market Interaction (The Case of CRM Systems)
Neli Muntean1, Oksana Pirogova2, Vladimir Plotnikov3,4 and Yulia Vertakova4,5
1Academy of Economic Studies of Moldova, Chisinau, Moldova
2Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
3St. Petersburg State University of Economics, St. Petersburg, Russia
4Southwest State University, Kursk, Russia
5Financial University under the Government of the Russian Federation (Kursk branch), Kursk, Russia

Chapter 9. Gender Features of Purchasing Scripts in The Era of Digitalization
Larisa Desfonteines1, Еlena Korchagina1, Victoria Senchugova1, Martin Sobotka2 and Lucie Sobotková2
1Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
2Faculty of Economics and Administration, University of Pardubice, Pardubice, Czech Republic

Chapter 10. Methodology for Assessing the Indicators of The Labor Component of Sugar Production Organizations
Oksana Pirogova1, Irina Petrosyan2, Elena Endovitskaya3 and Roman Nuzhdin4
1Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
2Russian-Armenian University, Yerevan, Armenia
3Voronezh State University, Voronezh, Russia
4Voronezh State University of Engineering Technologies, Voronezh, Russia

Chapter 11. Digital Transformation Challenges in Logistics and Supply Chain Management
Yi Rong
Hunan Xin shi Wei Ye Environmental Protection Technology Co., Changsha, China

Chapter 12. Problems of Artificial Intelligence Application in Forming Innovative Strategies of Retail Development
Marina Yanenko1, Mikhail Yanenko1, Elmira Nazarova1 and Pini Davidov2
1Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
2Azrieli Academic College of Engineering, Jerusalem, Israel

Chapter 13. Predictors of Employee’s Proactive Behavior in Terms of Digital Transformation
Polina A. Lebedeva1, Anna S. Lebedeva2, Elena V. Boudrina2 and Larisa I. Rogavichene2
1Saint-Petersburg State University, Saint Petersburg, Russia
2Saint-Petersburg national research university of information technology, mechanics and optics (ITMO University), Saint Petersburg, Russia

Chapter 14. How Does Digital Transformation in Logistics Challenge Poverty Alleviation During Global Crisis?
Samrat Ray
Indian Institute of Management, Ranchi, India

Chapter 15. Developing the Effective User Interface for Online Food Store Websites
Liudmila Nilova1, Sergey Chunin2 and Svetlana Malyutenkova1
1Peter the Great St. Petersburg Polytechnic University, Saint-Petersburg, Russia
2Saint Petersburg Electrotechnical University “LETI.” Saint-Petersburg, Russia

Chapter 16. Implementation of Smart Contract Technology in Transport Chains: Methodological Aspects of Business Process Reengineering
Tatiana Shulzhenko
St. Petersburg State University of Economics, St. Petersburg, Russia

Chapter 17. Researching Methodological Basis for Assessing the Potential of Commercialization of The Results of Innovative Activities of The University
Boris Lyamin1, Evgenii Konnikov1, Aleksandr Furin2 and Viktoriya Kuzmenko3
1Peter the Great St. Petersburg Polytechnic University, St. Petersburg Russia
2Volga State University of Technology, Yoshkar-Ola, Russia
3Belorussian Trade-Economic University of Consumer Cooperation, Gomel, Republic of Belarus

Chapter 18. The Digital Transformation of Organizational Communications: The Role of Support Functions in The New Economy
Maria Petrescu1, Valeriia Kulibanova2, Tatiana Teor3 and Irina Ilyina3
1
International University of Monaco, Monaco, Colorado State University Global, Aurora, CO, USA
2Institute for Regional Economic Studies Russian Academy of Science, Saint Petersburg, Russia
3Saint Petersburg Electrotechnical University “LETI,” Saint Petersburg, Russia

Chapter 19. Communication Management in The Digital Educational Space
Tatiana A. Baranova1, Aleksandra M. Kobicheva1, Elena Yu. Tokareva1 and Charles Bryant2
1Peter the Great Saint-Petersburg Polytechnic University, Saint-Petersburg, Russia
2Florida Institute of Technology, Melbourne Florida, USA

Chapter 20. Managerial Human Capital in The Digital Economy: Definitions and Measurability for Innovative Enterprises
Maria Siniavina1, Andrey Burmistrov1, Svetlana Evseeva1, Preeti Rawat2, Olga Rasskazova1 and Arkadiy Evgrafov3
1Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University, Saint-Petersburg, Russia
2K. J. Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, India
3Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University, Saint-Petersburg, Russia

Chapter 21. Digital Instruments to Improve the Efficiency of The Logistics Processes in Non-Profit Sports Organizations
Ekaterina Genadieva
Autonomous Nonprofit Organization Sport Club “Black Bears – Polytech,” Saint-Petersburg, Russia

Chapter 22. Development of the System of Requirements to the Architecture of Business Services in Terms of Interaction with Consumers within the Chain Trading Companies
Igor V. Ilyin1, Olga V. Voronova2 and Victoria A. Khareva2
1Graduate School of Management and Business, Peter the Great St. Petersburg Polytechnic University (SPbPU), Saint Petersburg, Russia
2Higher School of Service and Trade, Peter the Great St.Petersburg Polytechnic University (SPbPU), Russia

Chapter 23. Blockchain in Retail: Development Prospects and Implementation Issues
Olga V. Voronova1, Tatyana S. Khnykina1, iktoria A. Khareva1 and Ibraim Didmanidze2
1Higher school of service and trade, Peter the Great St. Petersburg Polytechnic University (SPbPU), Saint Petersburg, Russia
2Batumi Shota Rustaveli State University, Batumi, Georgia

Chapter 24. Features of Logistics Transformation in the Context of Industry 4.0
Alexey Kharlanov1, Bolat B. Imanbaev2 and Irina N. Rogova3
1Diplomatic Academy, Ministry of Foreign Affairs of the Russian Federation, Moscow, Russia
2Ministry of Foreign Affairs of the Republic of Kazakhstan, Nur-Sultan, Kazakhstan
3St-Petersburg State University of Economics, St-Petersburg, Russia

Chapter 25. How Blockchain Is Revolutionizing Supply Chains: A Literature Review
Margareta Teodorescu1 and Elena Korchagina2
1Koblenz University of Applied Sciences, Koblenz, Germany
2Peter the Great St. Petersburg Polytechnic University, St.Petersburg, Russia

Chapter 26. Corporate Social Responsibility as a Trend of Innovative Development in Russia
Viktoria Degtereva1 Maxim Ivanov1 and Anton Barabanov2
1Peter the Great St. Petersburg PolytechnicUniversity, St. Petersburg, Russia
2North-West Institute of Management of the Russian Presidential Academy of National Economy and Public Administration, St. Petersburg, Russia

Chapter 27. Digital Transformation at Regional Language Schools: A Study on State of Maharashtra (India)
Arvind Pandi Dorai, Sudarshan Sirsat, Satyendra Kumar Upadhyay and Lakshmikanth Hari
K. J. Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, India

Chapter 28. Blockchain and the Supply Chain: A Cross-Country Comparison of German and Russian Industries
Margareta Teodorescu1 and Elena Korchagina2
1Koblenz University of Applied Sciences, Koblenz, Germany
2Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia

Chapter 29. Features of Integrating a Brand Strategy into the Business Processes of the Intellect-Intensive Companies
Alexander Budrin, Dina Soloveva, Anastasiia Bulygina, Daria Shatokhina, Alena Vorobeva and Linda Girsh
ITMO University, St. Petersburg, Russia

Chapter 30. Approaches of Assessing the Effectiveness of Digitalization of HR Departments
Olga Tcukanova1, Anastasia Simonova1, Elena Torosyan1, Tatyana Feiling2 and Preeti Rawat3
1National Research University of Information Technologies, Mechanics and Optics (ITMO University),
Saint Petersburg, Russia
2FGBOU VO “RSHU,” Saint Petersburg, Russia
3Somaiya Vidyavihar University, Vidyavihar, Mumbai, India

Chapter 31. Analysis of the Mutual Influence of the Scale and Structure of Employment on the Value of Gross Domestic Product: The Experience of the People’s Republic of China
Maria Koksharova1, Mikhail Pankov1, Igor Alexandrov2, Zhang DinqQin1 , Vladimir Plotnikov1 and Elena Lapko3
1St. Petersburg State University of Economics, St. Petersburg, Russia
2Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia
3International University of Finance, Kyiv, Ukraine

Chapter 32. Basic Prerequisites for The Emergence and Development of Digital Marketing
Siya Veleva
Faculty of Management, Technical University of Sofia, Sofia, Bulgaria

Chapter 33. Digital Technologies and Logistics Innovations as a Tool for a Company’s Competitive Advantage Development
Natalia Strekalova1 and Daria Korchagina2
1Herzen State Pedagogical University of Russia, St. Petersburg, Russia
2Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia

Chapter 34. Ways to Develop Trade in The Era of Digitalization
Vyacheslav P. Cheglov
Plekhanov Russian University of Economics, Moscow, Russia

Chapter 35. Transforming Consumer Consumption Patterns in the Digital Age: Socially Conscious Consumption Behaviour towards a Zero Waste Lifestyle
Reena Apurva Mehta1, Satyendra Upadhyay1, Nelli Kozlova2 and Svetlana Bozhuk2
1
K.J. Somaiya Institute of Management, Vidyanagar, Mumbai, India
2Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia

Chapter 36. Analysis of Logistics Infrastructure Investments in The Russian Federation Federal Districts
Daria Korchagina1, Natalia Strekalova2, Andrei Korchagin3 and Andrei Varnaev4
1Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia,
2Herzen State Pedagogical University of Russia, St. Petersburg, Russia
3Hanwha Techwin, Seoul, South Korea
4Urban National Center, St. Petersburg, Russia

Chapter 37. The EAEU Logistics Development: An Analysis of the Key Areas of the Logistics Infrastructure Investments
Daria Korchagina1, Larisa Desfonteines1, Andrei Korchagin2 and Andrei Varnaev3
1Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia,
2Hanwha Techwin, Seoul, South Korea
3Urban National Center, St. Petersburg, Russia

Chapter 38. Development of An Influencers Segmentation Algorithm on the B2F Market
Aleks Krasnov
Peter the Great St.Petersburg Polytechnic University, St.Petersburg, Russia

Chapter 39. Overcoming the Effects of COVID-19, Ensuring Business Continuity and Stimulating Digitalization in Russia
Natalia Valebnikova1, Natalia Neelova1, Maria Babenko1, Elena Ivanova1 and Robin Roslender2
1Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
2Aalborg University Business School, Aalborg, Denmark

Chapter 40.
Continuing Education for Professionals in Logistics
Victoria Senchugova, Larisa Desfonteines, Elena Korchagina and Alexander Plotnikov
Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia

Chapter 41.
Adaptation of Traditional and Digital Economy Institutions as a Factor of Socio-Economic Development of Trade Industry Economic Agents
Irina Kapustina1, Tatiana Pereverzeva1, Tatiana Stepanova1, Vladimir Bakharev1 and Sviatlana Lebedzeva2
1Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
2Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus

Chapter 42. Attracting Foreign Direct Investments (FDI) In Italy: Digitalizing and Standardizing the Territorial Promotion for the Attractiveness of the Regional Areas
Alberto Celani
Politecnico di Milano, Milano, Italy

Index