Entrepreneurship and Social Responsibility in Veterinary Medicine: Concepts and Applications

José Antonio Soares
Faculdades Integradas de Itapetininga, Itapetininga, São Paulo, SP, Brazil

Katia Denise Saraiva Bresciani
Universidade Estadual Paulista, São Paulo, Brazil

Series: Veterinary Sciences and Medicine
BISAC: MED089000

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The pet market is gradually expanding, which has encouraged entrepreneurs already established in the field and also entrepreneurs who may wish to invest in this segment. Few studies intend to clarify the entrepreneurial side, and thus attempt to improve the quality and profitability of business in veterinary medicine. Entrepreneurship is focused on the identification of an opportunity created by the analysis of a service or process problem, and the full use of this opportunity can generate a unique financial profitability, creating successful businesses. The entrepreneurial attitude reflects on innovative and creative actions, adding value to the environment. The set of actions proposed by a company that has as its mission to protect and improve the population’s well-being is called social responsibility, which is related to animals’ owners, employees and environment. Companies began to present greater influence in society in recent decades, simultaneous to the achievements in humanity in the social field. Corporate social responsibility can be considered an old debate as much as the concepts of enterprise and business, and it is becoming an important issue in the most different types of organizations, whether they be universities, hospitals, class entities, religious affiliations and even the government. In this book, the authors discuss mainly the importance of a set of integrated actions to be taken in a system based on principles of entrepreneurship and social responsibility.

Preface

Chapter 1. Veterinary Hospitals
Elís Domingos Ferrari, Mariele Fernanda da Cruz Panegossi, Vinícius da Silva Camargo, Walter Bertequini Nagata, Lucas Vinicius Shigaki de Matos, Julia Cestari Pierucci, José Antonio Soares, and Katia Denise Saraiva Bresciani

Chapter 2. Veterinary Clinics
Bruna Rezende Silva Martins de Oliveira, Bruno Saturnino de Souza, Jamila Cristina Baptistela, Juliana Albarracin Garcia, Tássia de Paula Giroto, Lucas Vinicius Shigaki de Matos, Julia Cestari Pierucci, José Antonio Soares and Katia Denise Saraiva Bresciani

Chapter 3. Veterinary Clinical Laboratory
Anelise Maria Bosco, Lillian Baptistiolli, Luis Gustavo Narciso, Sabrina Donatoni Agostinho, Lucas Vinicius Shigaki de Matos, Julia Cestari Pierucci, José Antonio Soares and Katia Denise Saraiva Bresciani

Chapter 4. Pet Shops
Fernando Franco Polizel, Karline Tikae Tani, Thiago Luís Magnani Grassi, Lucas Vinicius Shigaki de Matos, Julia Cestari Pierucci, Katia Denise Saraiva Bresciani and José Antonio Soares

Chapter 5. Rural Administration
Jefferson Filgueira Alcindo, Bruna Nicoleti Santana, Carlos Noriyuki Kaneto, José Erisvaldo Silva, Lucas Vinicius Shigaki de Matos, Julia Cestari Pierucci, Katia Denise Saraiva Bresciani, José Antonio Soares

Index

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