Emerging Human and Techno-Human Business Management Dynamics in a Globalized Environment 



Series: Business Issues, Competition and Entrepreneurship; Management Science – Theory and Applications
BISAC: BUS041000

An exponential stride in globalization, impressively expedited by advanced technology, has brought about immense changes in the backdrop of world markets. Big data and digital technologies like Augmented Reality, Virtual Reality and Artificial Intelligence, assisted this progression by improving efficiency and effectiveness of the way ‘things are done’! All of these factors, in conjunction, have highly influenced the how, where and when of business management today! Leveraging on them has enabled advanced markets to establish themselves further, and new markets to start emerging spectacularly! In this novel environment of emerging human and techno-human business management dynamics, virtual influencers and gamification started becoming the norm of the day. What’s more, businesses are in constant competition to achieve brand loyalty among their customers through bolstering up the branding of their products and services. Advancement in technology though comes at a price, as it leads to an increase in fraudulent activities. In this climate, ethical leadership is required to lead people. Management by mission and evidence-based management can be tools to steer towards better and more transparent decision making in organizations. Amidst this, the role of crisis management is vital to assist in crisis and disaster preparedness.

Table of Contents



Chapter 1. Fourth Industrial Revolution and Challenges Presented to Human Resources
(Christina Koutra, PhD, Human Resource Management Department, Abu Dhabi University, United Arab Emirates)

Chapter 2. ‘Research Culture Audit’ – A Contemporary Approach towards ‘Evidence Based Management’ in Organizations
(Prerna Kumari, and Christina Koutra, PhD, University of Northampton, UK, and others)

Chapter 3. Managing People with Ethics and Compassion
(José Fonseca Pires, PhD, Department of Human Behavior in the Organization, AESE Business School, Lisbon, Portugal)

Chapter 4. Virtual and Augmented Realities in Emerging and Advanced Markets
(Christina Karadimitriou, Nikolaos Trihas, PhD, Department of Strategic Management of Tourism Destinations and Hospitality Enterprises, University of Aegean, Chios, Greece, and others)

Chapter 5. Artificial Intelligence (AI) in the Foreign Exchange Market
(Tarana Azimova, PhD, Business Administration, Istanbul Aydın University, Istanbul, Turkey)

Chapter 6. Using Serious Games within Simulation Living Labs for Capacity Building and Value Creation in Modern Organizations
(Nuno Biga, PhD, AESE Business School, Lisbon, Portugal)

Chapter 7. Tourism and Hospitality Crisis Management: Emerging Aspects and Challenges
(Nikolaos Pappas, PhD, Associate Professor in Tourism, Hospitality and Events, Director of CERTE [Centre for Research in Tourism Excellence], Department of Hospitality, Events, Aviation and Tourism, University of Sunderland, UK)

Chapter 8. Formulating Accommodation Brand Loyalty: Evidence from Greece
(Marietta Fragkogianni, School of Hospitality, Tourism and Events Management, University of Surrey Guildford Surrey, UK)

Chapter 9. Virtual Influencers in Digital Marketing: Innovative Trend or Passing Fad?
(Evangelos Moustakas, PhD, Chandrasekaran Ranganathan, PhD, and Nishtha Lamba, PhD, Marketing Department, Middlesex University, Dubai, United Arab Emirates, and others)

Chapter 10. Accounting Information and Equity Valuation in the UAE: A Survey
(Hafiz Imtiaz Ahmad, PhD, and Khaled Aljifri, PhD, Department of Accounting and Finance, Higher Colleges of Technology, Al Ain, United Arab Emirates, and others)

Chapter 11. Application and Use of Big Data and Artificial Intelligence (AI) in Fraud Detection and Avoidance
(Sawsan Halbouni, PhD, Canadian University, Dubai, United Arab Emirates)


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