Dean Shelton (Editor)

Series: Media and Communications – Technologies, Policies and Challenges
BISAC: TEC043000

Television and radio broadcasters air content, including advertisements and other programming, on a variety of issues, some of which directly address their interests as broadcasters. The FCC applies the Communications Act of 1934 to hold these broadcasters to a basic principle – that the public should know when and by whom it is being persuaded. Statutes and FCC regulations require licensed broadcasters to publicly disclose information about sponsored content.

This book describes the disclosure requirements for broadcasters that air advertisements or programming that affect their interests and may be intended to influence Congress, and any requirements to air opposing views; and assesses what is known about the number and fair market value of these advertisements, and those of opposing views, aired from 2007 through 2012.
(Imprint: Novinka)