Digitalization in Business: On the Road to a Sustainable World


José Manuel Guaita Martínez – Valencia Polytechnic University, Valencia, Spain
Rosa Puertas Medina – Valencia Polytechnic University, Valencia, Spain

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS072000; BUS025000; BUS048000
DOI: 10.52305/TUTV9605

In recent decades, all sectors of society and the economy have been forced to adapt to the continuous advances of the digital age. These new technologies are bringing about changes in how we communicate, work and even live, offering opportunities to face future challenges. The concept of digitalization is a fundamental part of the economic catharsis of the 21st century.

The book presented here captures some aspects of this great transformation, revealing how digitalization impacts all levels of society and the economy. The need for innovation, the efficiency of its implementation, the effects on tourism and trade, its implementation in culture, and the possible gender gap associated with its development, are crucial elements analyzed in the chapters that make up this book. The results will provide evidence that decision-makers can use to achieve a homogeneous evolution of this great transformation, guaranteeing the success of the measures adopted.

Table of Contents


Chapter 1. Analysis of the Efficiency of Digitalization in European Union Countries
D. José Manuel Guaita Martínez, PhD, and Rosa Puertas, PhD
Department of Economic and Social Sciences, Universitat Politècnica de València, Valencia, Spain

Chapter 2. Digitalization in EU Companies: Challenges and Evolution
Juan J. Lull¹, PhD, Roberto Cervelló-Royo²,PhD, and Carlos Devece¹, PhD
¹Department of Business Organization, Universitat Politècnica de València, Valencia, Spain
²Department of Economic and Social Sciences, Universitat Politècnica de València, Valencia, Spain

Chapter 3. Digitalization through ICT Innovation: Analysis of the Impact of Factors on R&D Investment Decisions of Technological Companies
Inna Alexeeva Alexeev, PhD, and Cristina Mazas Pérez-Oleaga, PhD
Department of Economic and Social Sciences, Universidad Europea del Atlántico, Santander, Spain

Chapter 4. The Key Role of Digitalization and European Clusters as Innovation Ecosystems, and Their Implication in the Successful International Promotion of the Member Companies in the Strategic Chinese Sectors: Net-Zero and Smart Cities, Smart Ports and Smart Factories
Beatriz Irún¹, PhD, Paloma Moya², PhD, Diego Monferrer³, PhD, Miguel Ángel Moliner³, PhD, and Enrique Bayonne4, PhD
¹ESIC Business & Marketing School, Valencia, Spain
²Universidad Internacional de Valencia, Valencia, Spain
³Department of Business Administration and Marketing, Universitat Jaume I, Castellón, Spain
4Universidad Europea de Valencia, Valencia, Spain

Chapter 5. Digitalization and Its Effect on the Gender Gap in the Technology Job Market
Luisa Marti, PhD, and Consuelo Calafat, PhD
Department of Economic and Social Sciences, Universitat Politècnica de València, Valencia, Spain

Chapter 6. Women Tech Hub: Supporting Females to Accelerate the Digitalization of Their Start-ups in Georgia
Berrbizne Urzelai¹, Patricia Carracedo² and Avtandili Mghebrishvili³
¹Organisational Studies, Business and Management, The University of the West of England, Bristol, UK
²Department of Applied Statistics, Operations Research and Quality Universitat Politècnica de València, Alcoi, Spain
³Tech Entrepreneurship and Innovation Development Centre, Ilia State University, Tbilisi, Georgia

Chapter 7. Blockchain Applications in the Digitization Processes of the Tourism Sector
Juan F. Prados-Castillo¹, PhD, Eva R. Porras², PhD, and Jose María Martín Martín³, PhD
¹Department of Applied Economics, University of Granada, Granada, Spain
²Department of Business Economics, Applied Economics II, and Fundamentals of Economic Analysis Universidad Rey Juan Carlos, Madrid, Spain
³Department of International and Spanish Economy, University of Granada, Granada, Spain

Chapter 8. Social Attitude towards P2P Digital Tourism Platforms: Is the Long-Term Sustainability of Mass Tourism Threatened?
María José Ruiz Martos and Francisco Javier Sáez Fernández
Department of International and Spanish Economy, Universidad de Granada, Granada, Spain

Chapter 9. The Challenges of Digitalization in Public Administration. Case Study: Customs as an Example of Digital Transformation with the Aim of Facilitating Trade
Sonia Iborra Gómez, PhD
European University of Valencia, Valencia, Spain

Chapter 10. Museology 4.0. A New Paradigm Arises from the Integration of Digital Strategies and Metaverse in Museums
Ana Martí Testón, PhD
Department of Audiovisual Comunicaction, Documentation and Art History, Universitat Politècnica de València, Valencia, Spain

Chapter 11. Digitalization and Business in Marketing with a Purpose
Raquel Ayestarán
Universidad Francisco de Vitoria, Madrid, Spain


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