Digital Entrepreneurship: Future Directions

$95.00

Rashmi Aggarwal – Professor, Chitkara Business School, Chitkara University, Punjab, India
Tanvi Verma – Assistant Professor, Chitkara Business School, Chitkara University, Punjab, India
Gurmeet Singh, PhD – Professor, School of Business and Management, The University of the South Pacific (USP), Fiji
Amandeep Singh, PhD – Professor, Chitkara Business School, Chitkara University, Punjab, India

Series: Business Issues, Competition and Entrepreneurship; Business, Technology and Finance
BISAC: BUS025000; BUS090000
DOI: https://doi.org/10.52305/FYTZ7746

The cutting-edge realm of digital entrepreneurship is explored in this book as it embarks on a revolutionary path. This motivating book provides aspiring and established business owners with the skills and resources they need to succeed in the fast-paced digital economy. This book explores deep into the strategies for creating and growing profitable online enterprises, drawing on the knowledge of recognized industry leaders and astute digital entrepreneurs. It reveals the fundamentals of disruptive innovation, powerful digital marketing, and the potential of cutting-edge technologies like big data, blockchain, and artificial intelligence. The book equips readers to maximize the reach and influence of various digital platforms including social networking, e-commerce, and others by unlocking their enormous potential.

Table of Contents

Preface

Chapter 1. E-Commerce – The Rise of Electronic Commerce in the Technological Age: A Review from the Indian Context
Pallavi Jaggi and Amanpreet Kaur
Institute of Distance and Online Learning, Chandigarh University, Gharuan, India

Chapter 2.
Creating Brand Image through CSR Activity: A New Marketing Strategy for Future Entrepreneurs
Brijlal Mallik¹ and Dasarathi Sahu²
¹School of Management, CUTM, Paralakhemundi, India
²P. G. Department of Business Administration, Utkal University, Vani Vihar, Bhubaneswar, India

Chapter 3. A Brief View of the Digital Divide in Developing and Developed Countries
Parul Mittal¹ and Sonal Gupta²
¹Department of Commerce, KLP College, Rewari, India
²Department of Management and Commerce, Baba Mastnath University, Rohtak, India

Chapter 4. Impact of Social Networking on Digital Entrepreneurship
Priya Jindal
Chitkara Business School, Chitkara University, Punjab, India

Chapter 5. Winning in a VUCA Corporate World
Rashmi Aggarwal and Tanvi Verma
Chitkara Business School, Chitkara University, Punjab, India

Chapter 6. Digital Transformation in Businesses: An Insight into the Trends
Meenal Sukhlecha
S. S. Jain Subodh Management Institute, Jaipur, India

Chapter 7. Unleashing the Potential of Digital Entrepreneurship: A Strategic Roadmap
Nidhi Malhotra, Faniza Joshi, and Shveta Gupta
Chitkara Business School, Chitkara University, Punjab, India

Chapter 8. An Entrepreneurial Approach to Triple Bottom Line: A Strategy towards Sustainability
Adarsh Rajput, Ayushi Garg, Tanvi Verma, and Rashmi Aggarwal
Chitkara Business School, Chitkara University, Punjab, India

Chapter 9.
Self-Driving Cars: A Revolutionary Change
Simran Walia, Dikshant, Tanvi Verma, and Rashmi Aggarwal
Chitkara Business School, Chitkara University, Punjab, India

Chapter 10. Implementation of Artificial Intelligence and Its Influence on Turnover Intention of Employees: An Overview
Soni Rathi and Praveen Kumar, PhD
University School of Business, Chandigarh University, Gharuan, Punjab, India

Index

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