Digital and Strategic Tools for Enhancing SMEs Performance Challenges

$230.00

Lerato Matshaka, PhD – Senior Lecturer, Medical and Surgical Nursing, University of Johannesburg, Johannesburg, South Africa
Bonginkosi A. Thango, PhD – Professor, Electrical and Electronic Engineering Technology, University of Johannesburg, Johannesburg, South Africa

Series: Small Business Considerations, Economics and Research; Management Science – Theory and Applications
BISAC: BUS060000; BUS063000; COM032000
DOI: https://doi.org/10.52305/MLKN8276

Digital and Strategic Tools for Enhancing SMEs Performance Challenges contains five chapters that bring together key research insights that explore various strategic frameworks and emerging technologies through systematic review methodologies. Chapter 1 evaluates how competitive forces such as industry rivalry, supplier power, and customer bargaining power affect SME performance and strategic positioning. Chapter 2 delves into technologies such as AI, IoT, blockchain, and cloud computing, highlighting their role in enhancing operational efficiency, customer engagement, and market competitiveness. Chapter 3 explores best practices, common challenges, and strategic recommendations for implementing data governance frameworks in SMEs, ensuring long-term IT performance and organizational success. Chapter 4 reviews the impact of cloud services-including IaaS, PaaS, and SaaS-on SME performance, highlighting key metrics such as cost efficiency, operational reliability, and competitive advantage. Finally, Chapter 5 examines their impact on decision-making, operational efficiency, and customer relationship management, offering guidance for successful implementation.

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