Digital Advertising: Issues and Trends in an Online World

Jeremiah Lynwood (Editor)

Series: Media and Communications – Technologies, Policies and Challenges
BISAC: BUS002000

Clear

$69.00

eBook

Digitally watermarked, DRM-free.
Immediate eBook download after purchase.

Product price
Additional options total:
Order total:

Quantity:

Details

The United States is the world’s largest advertising market. Advertising has been-and continues to be-transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade. (Imprint: Novinka )

Preface

Chapter 1. The Shift to Digital Advertising: Industry Trends and Policy Issues for Congress
Michaela D. Platzer

Chapter 2. Statement of Harvey Anderson, Senior Vice President Business and Legal Affairs, Mozilla. Hearing on ''A Status Update on the Development of Voluntary Do-Not-Track Standards''

Chapter 3. Statement of Justin Brookman, Director, Consumer Privacy, Center for Democracy & Technology. Hearing on ''A Status Update on the Development of Voluntary Do-Not-Track Standards"

Chapter 4. Testimony of Luigi Mastria, Managing Director, Digital Advertising Alliance. Hearing on ―A Status Update on the Development of Voluntary Do-Not-Track Standards

Chapter 5. Testimony of Adam D. Thierer, Senior Research Fellow, Mercatus Center, George Mason University. Hearing on ―A Status Update on the Development of Voluntary Do-Not-Track Standards

Index

You have not viewed any product yet.