Dexterity in Global Business: A Cross-Dimensional Analysis

Rajagopal, PhD (Editor)
EGADE Business School, Monterrey Institute of Technology and Higher Education, ITESM, Mexico City Campus, Mexico

Series: Economic Issues, Problems and Perspectives
BISAC: BUS000000

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Edited by I Leslie Rubin, Robert J Geller, Abby Mutic, Benjamin A Gitterman, Nathan Mutic, Wayne Garfinkel, Claire D Coles, Kurt Martinuzzi, and Joav Merrick

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Emerging markets today not only provide multiple goods and services to customers, but also expose their behavior to cross-cultural differences and innovations. The specialization of the production process has also brought cultural changes with business penetrations in the low production skills regions across multiple countries. The international partnering in reference to production technology, co-branding, distribution and retailing may bring high success to the companies of the home countries by increasing market share in the region, as well as augmenting customer value for mutual benefit.

Globalization has opened many routes to marketing, including marketing opportunities through the internet and virtual shops. However, amidst increasing market competition, the rules of the game are subject to change without notice. In this process, a company must understand thoroughly all the moves of the rival firms from various sources. The locales of business rivalry have to be spotted and identified in order to assess their strengths. An intriguing aspect of the marketplace is that the nature of competition can change over time. A technology, company or product does not need to remain prey to another forever. Competitive roles can be radically altered with technological advances or with the right marketing decisions. The reduction in tariff barriers, duties and liberalization processes worldwide have stimulated international marketing across regional boundaries.

The recent trend of global business shows that multinational companies are following integrated strategies to gain a competitive advantage in the marketplace. However, there appears to be a gap in explaining the strategic motivations of multinational firms towards their continuous expansion across the regions. This book addresses the impact of globalization in the emerging markets towards enhancing business growth and working out effective market reforms to stimulate overall business growth. It also serves as a knowledge hub to measure the global-local effects on business in the emerging markets.
(Imprint: Nova)

Preface

Chapter 1. Small Retailers’ Competitive Strategy in Indian Retail Scenario
(Arpita Khare, Indian Institute of Management, Rohtak, Haryana, India)

Chapter 2. An Analysis of the International Trade Competitiveness of Turkey and a Trade Development Plan for the Next Five Years with a Focus on the European Union
(Ebru Can, Levent Ozkardes and Yavuz Hurol Karabilgin, Boston University Metropolitan College Administrative Sciences Department, Boston, MA)

Chapter 3. Does Biometrics Improve Marketing Research? A New Product Brain Imaging and Behavioural Assessment
(Gianpiero Lugli, Beatrice Luceri and Cristina Zerbini, Department of Economics, University of Parma, Parma, Italy)

Chapter 4. Globalization and the Growth of Renewable Energy Sources in Emerging Markets
(Pável Reyes Mercado, Department of Doctoral Studies in Management Sciences, EGADE Business School, México City, Mexico)

Chapter 5. Factors Affecting Customer Value on Buying Decisions: A Multi-Experiment Analysis
(Rajagopal, EGADE Business School, Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, Mexico)

Chapter 6. Global Competitiveness and Cannibalization Threats in the Marketplace: A State-of-the-Art Study
(Rajagopal, EGADE Business School, Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, Mexico)

Chapter 7. Effects of Foreign Portfolio Investment Flows on the Returns of a Sample of Stocks Traded at the MSE
(Roberto J. Santillán-Salgado, EGADE Business School, Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, Mexico)

Chapter 8. Global Human Resources Management and Organizational Development
(Shampa Chakraberty, NSHM Knowledge Campus, Kolkata-Group of Institutions, Kolkata, India)

Index

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