Table of Contents
Preface
Chapter 1. COVID-19 and Its Reflection on MSMEs in Indonesia
(Tulus T.H. Tambunan – Center for Industry, SME and Business Competition Studies, Universitas Trisakti, Indonesia)
Chapter 2. Reflections of COVID-19 on MSMEs in Developing Economies: A Case of India
(Himachalam Dasaraju, Siby Abraham, Kishore Somalraju and Aparna S. – Sri Venkateswara University, Tirupati, India, et al.)
Chapter 3. Factors Determining the Degree of the Impact of the COVID-19 Pandemic on Small and Medium Enterprises in Vietnam
(Xiem Thuy Cao, Huan Van Do and Doan Truong – Faculty of Economics, National Economics University, Hanoi, Vietnam, et al.)
Chapter 4. COVID-19 and Indian Economy: Impact on Micro, Small and Medium Enterprises (MSME) Sector
(Aparna S, Siby Abraham and Himachalam Dasaraju – Department of Economics, Sacred Heart College, Kerala, India, et al.)
Chapter 5. Descriptive Study of Yoruba Market Women in the Context of COVID-19
(Ezekiel Olagoke – Waynesburg University, Waynesburg, Pennsylvania, USA)
Chapter 6. Effective Marketing Strategy Applied in Economic Recession due to the COVID-19 Pandemic: CHSE Approach
(Yolanda Masnita, Kurniawati and Husna Leila Yusran – Facultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia)
Chapter 7. Challenges and Proposed Strategies of SMEs Amidst COVID-19: Evidence from Sri Lanka
(R.P.I.R. Prasanna, Sisira Kumara Naradda Gamage, J.M.H.M. Upulwehera, G.A.K.N.J. Abeyrathne, J.M.S.B. Jayasundara, E.M.S. Ekanayaka and P.S.K. Rajapakshe – Department of Economics, Rajarata University of Sri Lanka, Mihintale, Sri Lanka, et al.)
Chapter 8. Terracotta and Pottery Craft of Asharikandi: A Pre- and Post-COVID Analysis
(Abhigyan Bhattacharjee and Anulekha Bhagawati – Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya, India)
Chapter 9. Covid and Competition: The Role of Competition Law and Regulation in ASEAN During and After the Pandemic
(Rachel Burgess, Michael Schaper and Benjamin McCarthy – University of Southern Queensland, et al.)
Chapter 10. COVID-19 and Digital Marketing of SMEs in Indonesia: Current Conditions and Case Study of Sipetek
(Siti Jahroh, Janita Sembiring Meliala, Alfa Chasanah, and Febriantina Dewi – School of Business, IPB University, Indonesia, et al.)
Chapter 11. The Impacts of COVID-19 on MSMEs in Brunei Darussalam
(Alif Azizi, Mohammad Nabil Almunawar and Muhammad Anshari – School of Business and Economics, Universiti Brunei Darussalam, Brunei Darussalam)
Chapter 12. Surviving COVID-19 and Beyond: Cash Flow Management Strategies for SMES in Crisis
(Eyup Kahveci – SBS Swiss Business School, Zurich, Switzerland)
Chapter 13. A Rise or a Fall of MSMEs During the Pandemic
(Ameena Begum, Badiuddin Ahmed – Department of Commerce and Management, Faculty of Commerce and Management, Maulana Azad National Urdu University, Hyderabad, India)
Chapter 14. COVID-19 and Its Reflections on SMES in Developing Countries – Experience of Sri Lanka
(H.M.S.L. Wijeyewardena, W.J.K.V.M.R. Jayawardena – National Enterprise Development Authority, Sri Lanka)
Chapter 15. The Impact of COVID-19 on Small Businesses and the Economy in India
(Sunita Tidke – Prahladrai Dalmia Lions College, Malad, Mumbai, India)
Index
