Table of Contents

Table of Contents

Preface

Chapter 1 – Corporate Social Responsibility: Journey into the Mainstream (pp. 1-20)
Kathleen Wilburn and Ralph Wilburn (St. Edward’s University, Austin, TX, USA)

Chapter 2 – A Model for Developing Gendered Social Responsibility (GSR) at Organizations: An Exploratory Study (pp. 21-64)
Eva Velasco, Izaskun Larrieta, Gurutze Intxaurburu, Sara Fernández de Bobadilla and María del Mar Alonso-Almeida (University of the Basque Country, Department of Business Organization, Spain, and others)

Chapter 3 – CSR Identity and Image: Are They Aligned in the Banking Industry? (pp. 65-86)
Andrea Pérez and Ignacio Rodríguez del Bosque (University of Cantabria, Spain)

Chapter 4 – Corporate Social Responsibility As a Gap-Filling Instrument? (pp. 87-108)
Rolf H. Weber (International Business Law at the University of Zurich, Switzerland, and others)

Chapter 5 – Business Perception on CSR from Potential Top Managers in a Multicultural Context: The Role Played by Human Values (pp. 109-128)
M. R. González-Rodríguez and M. C. Díaz-Fernández (University of Seville, Spain)

Chapter 6 – Crowdsourcing Corporate Sustainability (pp. 129-144)
Peter Jones, Daphne Comfort and David Hillier (The Business School, University of Gloucestershire, Cheltenham, UK, and others)

Chapter 7 – The Relationship Between Disclosure and Assurance in Sustainability Reporting: The Healthcare Companies (pp. 145-162)
Elena Gori, Alberto Romolini and Silvia Fissi (Department of Business and Economics, University of Florence, Italy, and others)

Chapter 8 – CSR, Innovation and Internationalization: Is There Any Difference between Developed and Developing Countries? (pp. 163-178)
Inmaculada Carrasco-Monteagudo and Inmaculada Buendía-Martínez (University of Castilla-La Mancha, Spain)

Chapter 9 – Proposed Methodology for Measuring the Published Information on Clients and Human Resources: The Case of Spanish Banks during the Financial Crisis (pp. 179-196)
Pablo Rodríguez-Gutiérrez and Sandra Sánchez-Cañizares (Universidad de Córdoba, Spain)

Chapter 10 – Issues and Challenges of Corporate Social Responsibility in Tourism: Can Reporting Systems Support Tourism Companies in Implementing CSR? (pp. 197-212)
Mara Manente, Valeria Minghetti and Erica Mingotto (CISET, International Center of Studies on Tourism Economics – Ca’ Foscari University, Villa Mocenigo, Riviera San Pietro, Italy)

Chapter 11 – Total Respect Management (TR³M): A Comprehensive Method in the Pursuit and Development of CSR in Organizations (pp. 213-226)
Peter Blokland and Genserik Reniers (Hove, Belgium, and Genserik Reniers, Delft University of Technology, the Netherlands)

Chapter 12 – Corporate Social Responsibility and Financial Performance: A Controversial Relationship (pp. 227-238)
María del Mar Miras Rodríguez (University of Seville, Spain)

Chapter 13 – Social Responsibility by and Support for Merchants from the Public‘s Perspective (pp. 239-256)
Chau-kiu Cheung (City University of Hong Kong, China)

Chapter 14 – Corporate Volunteering: Developing CSR Image with Internal and External Benefits (pp. 257-266)
Claire Johnson, Carolin Plewa, Jodie Conduit and Pascale Quester (The University of Adelaide, Australia)

Chapter 15 – CSR As a Developmental Policy under the Context of the Greek Crisis (pp. 267-282)
Nikolaos Bloskas and Nikos Nagopoulos (Department of Sociology University of Aegean, Komotini, Greece, and others)

Index