Corporate Social Responsibility: Challenges, Benefits and Impact on Business Performance


Andrew P. Newell (Editor)

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS008000

Corporate executives have transitioned in their thinking about the role of corporations in a global society. Corporate social responsibility initiatives, once a ‘nice-to-do’ for the marketing benefits, are now necessary to convince consumers to support their businesses. The current definitions of corporate social responsibility (CSR) have different foci, but most include improving the quality of life for people and the planet, as well as making profit. They also include the processes by which companies make their profits as well as what they do with them.

All discussions of CSR include the requirement of external stakeholder dialogue, and understanding the values and needs of stakeholders, including employees, customers, suppliers, and the community members in which businesses operate. This book discusses several topics of interest in corporate social responsibility that include the identity and image of CSR; the relationship between disclosure and assurance in sustainability reporting; proposed methodology for measuring the published information on clients and human resources; total respect management; CSR and financial performance; as well as challenges, issues, and benefits of CSR on business performance. (Imprint: Nova)

Table of Contents

Table of Contents


Chapter 1 – Corporate Social Responsibility: Journey into the Mainstream (pp. 1-20)
Kathleen Wilburn and Ralph Wilburn (St. Edward’s University, Austin, TX, USA)

Chapter 2 – A Model for Developing Gendered Social Responsibility (GSR) at Organizations: An Exploratory Study (pp. 21-64)
Eva Velasco, Izaskun Larrieta, Gurutze Intxaurburu, Sara Fernández de Bobadilla and María del Mar Alonso-Almeida (University of the Basque Country, Department of Business Organization, Spain, and others)

Chapter 3 – CSR Identity and Image: Are They Aligned in the Banking Industry? (pp. 65-86)
Andrea Pérez and Ignacio Rodríguez del Bosque (University of Cantabria, Spain)

Chapter 4 – Corporate Social Responsibility As a Gap-Filling Instrument? (pp. 87-108)
Rolf H. Weber (International Business Law at the University of Zurich, Switzerland, and others)

Chapter 5 – Business Perception on CSR from Potential Top Managers in a Multicultural Context: The Role Played by Human Values (pp. 109-128)
M. R. González-Rodríguez and M. C. Díaz-Fernández (University of Seville, Spain)

Chapter 6 – Crowdsourcing Corporate Sustainability (pp. 129-144)
Peter Jones, Daphne Comfort and David Hillier (The Business School, University of Gloucestershire, Cheltenham, UK, and others)

Chapter 7 – The Relationship Between Disclosure and Assurance in Sustainability Reporting: The Healthcare Companies (pp. 145-162)
Elena Gori, Alberto Romolini and Silvia Fissi (Department of Business and Economics, University of Florence, Italy, and others)

Chapter 8 – CSR, Innovation and Internationalization: Is There Any Difference between Developed and Developing Countries? (pp. 163-178)
Inmaculada Carrasco-Monteagudo and Inmaculada Buendía-Martínez (University of Castilla-La Mancha, Spain)

Chapter 9 – Proposed Methodology for Measuring the Published Information on Clients and Human Resources: The Case of Spanish Banks during the Financial Crisis (pp. 179-196)
Pablo Rodríguez-Gutiérrez and Sandra Sánchez-Cañizares (Universidad de Córdoba, Spain)

Chapter 10 – Issues and Challenges of Corporate Social Responsibility in Tourism: Can Reporting Systems Support Tourism Companies in Implementing CSR? (pp. 197-212)
Mara Manente, Valeria Minghetti and Erica Mingotto (CISET, International Center of Studies on Tourism Economics – Ca’ Foscari University, Villa Mocenigo, Riviera San Pietro, Italy)

Chapter 11 – Total Respect Management (TR³M): A Comprehensive Method in the Pursuit and Development of CSR in Organizations (pp. 213-226)
Peter Blokland and Genserik Reniers (Hove, Belgium, and Genserik Reniers, Delft University of Technology, the Netherlands)

Chapter 12 – Corporate Social Responsibility and Financial Performance: A Controversial Relationship (pp. 227-238)
María del Mar Miras Rodríguez (University of Seville, Spain)

Chapter 13 – Social Responsibility by and Support for Merchants from the Public‘s Perspective (pp. 239-256)
Chau-kiu Cheung (City University of Hong Kong, China)

Chapter 14 – Corporate Volunteering: Developing CSR Image with Internal and External Benefits (pp. 257-266)
Claire Johnson, Carolin Plewa, Jodie Conduit and Pascale Quester (The University of Adelaide, Australia)

Chapter 15 – CSR As a Developmental Policy under the Context of the Greek Crisis (pp. 267-282)
Nikolaos Bloskas and Nikos Nagopoulos (Department of Sociology University of Aegean, Komotini, Greece, and others)


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