Table of Contents
Chapter 1. Tourism Development in Macau
Chapter 2. Gaming Industry Development in Macau
Chapter 3. Corporate Social Responsibility Practice in Macau
Chapter 4. Corporate Social Responsibility (CSR)
Chapter 5. Responsible Gambling (RG)
Chapter 6. Measurement Issues of CSR
Chapter 7. Case Study
About the Author
Dr. Jian Ming Luo received the 2nd place award in the monograph category of <B>The 5th Outstanding Achievement Awards for Macao Research in Humanities and Social Sciences</B> for his book <I>Corporate Social Responsibility and Responsible Gambling in Gaming Destination</I>. The Macao Foundation and the Social Sciences in China Press jointly organize these awards to recognize the individuals who have made an outstanding contribution in the fields of the humanities and social sciences in Macao.
This book is a valuable resource not only for social science researchers, but also for those in related fields, e.g., gambling operator , tourism officers, gambling counselor, and among many others. This book could serve as a text for an advanced level undergraduate course for students in many of the sustainable tourism and marketing fields. Additionally, this book is a valuable resource for teaching graduate students not only in tourism, but also in other fields related to CSR activities.