Corporate Social Responsibility and Business Growth: Collateral Effects on Business and Society

Andrée Marie López-Fernández
Deptartment of Doctoral Studies in Administrative Sciences at the Instituto Tecnologico y Estudios Superiores de Monterrey, EGADE Business School Mexico City Campus, Mexico

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS008000

Clear

$230.00

Volume 10

Issue 1

Volume 2

Volume 3

Special issue: Resilience in breaking the cycle of children’s environmental health disparities
Edited by I Leslie Rubin, Robert J Geller, Abby Mutic, Benjamin A Gitterman, Nathan Mutic, Wayne Garfinkel, Claire D Coles, Kurt Martinuzzi, and Joav Merrick

eBook

Digitally watermarked, DRM-free.
Immediate eBook download after purchase.

Product price
Additional options total:
Order total:

Quantity:

Browse Wishlist
Browse Wishlist

Details

Corporate social responsibility (CSR) is a concept that has been evolving since the 1950s; by 2015, it has evolved into an integral mindset, a strategy by which firms may promote and attain business and societal growth and development. CSR is a strong business strategy and a determining factor in stakeholder perceptions and ultimate decision making. As firms and society are acknowledged as equal parts of a symbiotic relationship, the effective engagement in CSR enables businesses to tackle and alleviate social issues, such as poverty, hunger, lack of healthcare, the environment’s destitution, and warrant empowerment and education, amongst others, whilst tending to core objectives and strategies.

The effective design, execution, and transparent communication of corporate social responsibility endeavors, in fact, shape the outcome of business and social growth and development. The communication of CSR efforts is, therefore, vital to the fulfillment of strategic objectives because social networking sites (SNSs) are ubiquitous and have rapidly become a preferred source of information. Firms’ use of such platforms proves to be fruitful because SNSs not only enable stakeholder to stakeholder word of mouth, but also facilitate firm-to stakeholder communication. As such, the notion of marketing CSR via social media is more than buzzword or trend. It is potential viral information, or viral marketing. The book offers strong results from the perspectives of both stakeholders and firms’ CSR related practices in an emerging market. It also demonstrates that as corporate social responsibility is viewed as an investment, it provides fruitful outcomes for business as well as for the communities surrounding firms. CSR is addressed as a strategically co-created proactive plan that prompts sustained social and business growth and development.

(Imprint: Nova)

Preface

Acknowledgements

Chapter 1
The Saliency of Corporate Social Responsibility

Chapter 2
Defining CSR

Chapter 3
Churning CSR: The Associated Social Factors

Chapter 4
Churning CSR: The Associated Economic Factors

Chapter 5
Stakeholders, Firms, Social Media and Consumerism: Revisiting CSR

Chapter 6
Testing CSR’s Implications

Chapter 7
The CSR Blueprint: Analysis and Findings of Stakeholder Perspectives

Chapter 8
The CSR Blueprint: Analysis and Findings of Firms’ Engagement in CSR

Chapter 9
CSR Dynamism: Challenges Ahead

References

Appendices

Index

Connie Atristain Suárez, MD, Universidad Panamericana, Business & Economics, Mexico City, Mexico. To read the review, click here -

This book provides readers with analysis of best practices and the overwhelming areas of opportunity that firms have to position themselves as competitive actors whilst tackling the issues that permeate society. The book contains, among other elements, an extensive review of literature on the subject matter, an analysis of data obtained from the administration of two original instruments, and managerial implications of the results. Therefore, the book may be used in order to teach, specially undergraduate and graduate management studies students, further research, and as a professional reference for corporate managers and CEOs.

You have not viewed any product yet.