Contemporary Strategic Business Infrastructure Development in Turbulent Economies

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Nilanjan Ray, PhD – Associate Professor, PhD School Convener, Department of Management, School of Business and Economics, Adamas University, Kolkata, India
Sourav Kumar Das – Assistant Professor, Department of Economics and Commerce, Adamas University, Kolkata, India
Dr. Mainak Chakraborty – Assistant Professor, Department of Management, Adamas University, Kolkata, India

Series: Economic Issues, Problems and Perspectives
BISAC: BUS069020; BUS108000
DOI: https://doi.org/10.52305/ZJUS1285

Organizations are immersed in permanent change processes, and those that make the right decisions will achieve better results in the long term. Are there any methods or tools that facilitate the decision-making process under uncertainty? Since foresight and strategy are already defined, an attempt to anticipate the future is the development of an ambitious long-term vision and the commitment to achieve it, choosing particular markets as the focus of the company’s resources. Meanwhile, a source of advantage is the understanding of the market that allows us to identify how to better compete by leveraging the forces of the company to achieve the maximum effect on customers better than the competition. In all this, the role of human capacity is fundamental, and it is essential to generate the necessary conditions so that their stay in the organizations is healthy and happy.

Contemporary Strategic Business Infrastructure Development in Turbulent Economies will highlight about the efficiency of good infrastructure and its impact on socioeconomic growth and socioeconomic development in general and addresses contemporary aspects of the strategic business management essential for accomplishing the objective of wealth maximization in today’s challenging and competitive economy. This book will be an essential research work for policy makers, government workers and NGO employees, as well as academicians and researchers in the fields of business, finance, marketing, management, accounting, MIS, public administration, economics, and law.

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Table of Contents

Foreword

Preface

About the Editors

Acknowledgements
Chapter 1. Ethical Auditing with Spirituality
Arkajyoti Pandit and Madhu Agarwal Agnihotri
Department of Commerce, St. Xavier’s College (Autonomous), Kolkata, India

Chapter 2. Role of Select Macro-Economic Factors in Indian Foreign Exchange Rate (with special reference to Dollar & Rupee): An Empirical Study
Azfar Imam1 and Niyasha Patra2
1Zinka Logistics Solutions Pvt Ltd,Kolkata, India
2Institute of Hotel and Restaurant Management, Kolkata, India

Chapter 3. Factors Influencing Rural Retail Consumers in Odisha: A Study on Selected Retail Verticals
Chinmaya Kumar Dash
Department of Management, Adamas University, Kolkata, India

Chapter 4. Journalism in the Digital Age: Emerging Trends and Technologies
Debastuti Dasgupta1, PhD and Alok Kumar Sahai2, PhD
1Assistant Professor, Department of Journalism and Mass Communication, Asutosh College, Kolkata, India
2Associate Professor, Faculty of Management Studies, Sri Sri University, Cuttack, India

Chapter 5. An Analysis of Risk of Sectoral Indices in BSE during Outbreak of COVID-19
Debjyoti Dey1 and Sapana Mishra2
1Assistant Professor, Department of Commerce, J.D. Birla Institute, India
2Assistant Professor, Department of Commerce, Adamas University, India

Chapter 6. Identifying Key Organizational Performance Indicators for Indian Industries
Amir Jafar1, Arindam Ghosh2, Mainak Chakraborty2 and Anjan Kumar Ghosh3
1Associate Professor, Department of Business Administration, Aligarh Muslim University Murshidabad Centre, India
2Assistant Professor, Department of Management, Adamas University, Kolkata, India
3Research Scholar, Department of Business Administration (Human Resource), The University of Burdwan, India

Chapter 7. Being Agile: Ascendant Solutions to Perennial Affairs in Times of COVID-19
Dr. Rachana Jaiswal
Department of Business Management, School of Management, HNB Garhwal (A Central) University, Srinagar, Uttarakhand, India

Chapter 8. Pandemic and Vuca World: Analysing Indian Scenario of Integrated Marketing Communication on Digital Platform
Sharmila Kayal1 and Ruma Saha2
1Department of Communication Management, School of Media and Communication, Adamas University, Barasat, Kolkata, India
2Department of Journalism and Mass Communication, Manipal University Jaipur, Rajasthan, India

Chapter 9. Consumers’ Contribution towards Sustainable Development with the Help of Green Marketing
Gargi Ghosh
Department of Business Administration, JIS College of Engineering, Nadia, West Bengal, India

Chapter 10. Effect of Shareholding Pattern on the Stock Prices during Pandemic – A Study on Certain Indian Private Sector Banks
Homminao Kasar, Saswata Choudhury, PhD and Udayan Das, PhD
Department of Commerce, School of Business and Economics, Adamas University, India

Chapter 11. Artificial Intelligence: The Road Map of Careers in the Financial Sectors
Nadia Adnan1, Areej Jamil2 and Kumail Raza3
1Prince Muhammad Bin Fahad University, Saudi Arabia
2Universiti Teknologi Petronas, Malaysia
3Salim Habib University, Pakistan

Chapter 12. The Era of Autonomous Vehicles Leads to Smart Cities: Smart Charging Management, a Solution to Health Care
Nadia Adnan
Prince Muhammad Bin Fahd University, Khobar, Saudi Arabia
Universiti Teknologi Petronas, UCSI, Seri Iskandar, Malaysia
Czech Republic University Prague Life Sciences, Prague, Czechia

Chapter 13. Price Risk Management in Commodity Markets in India: A Study on the Producer’s Perspective
Preeti Gupta1,2, PhD Scholar in Management, and Aditi Priya Singh3, PhD
1University of Mysore, Karnataka, India
2Assistant Professor, Amity Global Business School, Bangalore, India
3Associate Professor, ISBR Research Centre, Bangalore, India

Chapter 14. The Role of Digital Banking in the Era of COVID-19 Pandemic – An Empirical Study Based on Different Modes of Digital Transactions
Priyajit Ray, Research Scholar (JRF)
Department of Commerce, University of Calcutta, Kolkata, West Bengal, India

Chapter 15. Green Computing – An Efficient Approach towards Sustainability in India
Sayantani Sur and Madhu Agarwal Agnihotri
Department of Information Technology (Commerce), St. Xavier’s College (Autonomous), Kolkata, Kolkata, West Bengal, India

Chapter 16. A Platform on Handling Pandemic Effect on Micro, Small, and Medium Enterprises: An Indian Experience with Special Reference to South 24 PGS., West Bengal
Seeuly Nath1 and Manidipa DasGupta2
1The University of Burdwan, Burdwan, Research Scholar, Department of Commerce, India
2The University of Burdwan, Assistant Professor in Commerce, Department of Commerce, India

Chapter 17. Impact of COVID-19 on Special Education: A Study on Speech Language Pathology
Soumya Sankar Ghosh, PhD
VIT Bhopal University, India

Chapter 18.
Impact of COVID-19 on E-Commerce Channel in Expanding FMCG Business in Bangladesh: An Empirical Study with Special Reference to Pest Control Industry
Sukumar Sarker1, and Dr. Subhajit Pahari2
1Research Scholar, School of Management, Brainware University, West Bengal, India
2Assistant Professor, Symbiosis Centre for Management Studies, Nagpur, Constituent of Symbiosis International Deemed University, Pune, India

Chapter 19. A Study on Indian Jute Industry in the Globalisation Era
Barnasree Chatterjee
Department of Commerce, The Bhawanipur Education Society College, Kolkata, India
Department of Commerce, School of Business & Economics, Adamas University, Barasat, India

Chapter 20. Financial Performance of Indian Jute Industry: An Empirical Analysis on Select Jute Companies of West Bengal, India
Sourav Kumar Das
Assistant Professor, School of Business and Economics, Adamas University, India

Chapter 21. Leadership at the Edge of Complexity in 21st Century: Overall Perspectives
Dr. Sudin Bag, Mrs. Payel Aich and Dr. Nilanjan Ray
1Assistant Professor, Department of Business Administration, Vidyasagar University, West Bengal, India
2Research Scholar, Department of Business Administration, Vidyasagar University, West Bengal, India
3Associate Professor, School of Business and Economics, Adamas University, West Bengal, India

Chapter 22. The Acceptance of E-Wallet Technology by Street Vendor in India: A Study of Madhubani
Rohit Gupta1, PhD Scholar, and Pavnesh Kumar2, Prof.
1Mahatma Gandhi Central University Bihar, Motihari, Bihar, India
2Head, Department of Management science’s, Mahatma Gandhi Central University Bihar, Motihari, Bihar, India

Index