Jie Guo, PhD – Lecturer, College of Foreign Studies, Nanjing Agricultural University, China

Series: Media and Communications – Technologies, Policies and Challenges
BISAC: SOC022000; SOC052000; SOC026000
DOI: https://doi.org/10.52305/MJQA8442

Contemporary Chinese Youth Discourse: The Mental Landscape and Social Pulse of the Internet Age offers a groundbreaking exploration into how Chinese youth navigate, resist, and reinvent identity, values, and social norms in an era of rapid digitalization and profound societal change. Moving beyond superficial interpretations of internet slang and memes, this book employs a multidimensional framework – combining semiotics, critical discourse analysis, and structuralist theory – to decode the deep connotations and complex structures of youth discourse.

Through meticulously researched chapters, the volume examines key manifestations such as the reframing of frugality, the rise of “frenzy literature,” the cultural logic of “lying flat” and “Buddhist-style” attitudes, the emotional pull of nostalgia, and the critical reevaluation of diligence within “anti-involution” rhetoric. It further investigates how youth self-identity is rhetorically constructed through terms like “involution” and how artificial intelligence is shaping a new value system. Ideal for scholars, students, and readers interested in contemporary China, sociology of youth, and digital culture, this book illuminates youth discourse as a dynamic and creative form of cultural participation. It showcases how young people are not merely reacting to social change, but actively shaping new values, forging solidarity, and imagining alternative futures. Ultimately, it presents youth expression as a vital source of cultural innovation and a compelling lens through which to understand a transforming China.

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