Table of Contents
Table of Contents
Foreword
Preface
Chapter 1. Evolving Global Consumer Markets
Chapter 2. Understanding Consumers through Marketing Research
Chapter 3. Consumer-Market Symbiosis
Chapter 4. Consumer Health Information and Decision-making
Chapter 5. Catalyzing Buying Propensity
Chapter 6. Innovation, Technology and Consumption
Chapter 7. Dysfunctional Consumption Patterns
Chapter 8. Serving consumers in emerging markets
Chapter 9. Managing Consumer Experience
Chapter 10. Future of Consumers
Index