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Table of Contents

<p><b>Preface </p></b></i><p><b>Chapter 1. </b>Cohesion Instead of Integration – Shifting Borders and the Role of Communications <br><i>Peter Herrmann </i></b>(EURISPES – Istituto di Studi Politici, Economici e Sociali, Rome, Italy) </p></i><p><b>Chapter 2. </b>Neo-Confucian Theory on the Self-Other Relationship: Rethinking the Concept of Responsibility <br><i>Yinya Liu</i></b> (School of Modern Languages, Literatures and Cultures, National University of Ireland Maynooth (NUIM), Ireland) </p></i><p><b>Chapter 3. </b>Ideological Conflict and Communication in Sport between the Two Koreas <br><i>Gwang Ok and Karam Lee</i></b> (Chungbuk National University, South Korea, and others) </p></i><p><b>Chapter 4. </b>Political Responses to the Economic Crisis: China, Japan and South Korea <br><i>Niall Duggan and Kamila Szczepanska</i></b> (Department of Government at University College Cork, Ireland, and others) </p></i><p><b>Chapter 5.</b> Engaging with the World: The History of China’s Participation in the World Fairs (1851–1915) <br><i>Lu Zhouxiang </i></b>(National University of Ireland Maynooth, Ireland) </p></i><p><b>Chapter 6. </b>Globalisation, Americanisation and the Emergence of Consumer Culture in China: A Narrative Study of NBA Fans <br><i>Fuhua Huang</i></b> (School of Physical Education and Sports, Jiangxi Normal University, China) </p></i><p><b>Chapter 7. </b>An Intra-Country Comparison of Chinese Business Leaders’ Personal Values <br><i>Yuhui Gao</i></b> (Marketing at DCU Business School, Dublin City University, Ireland) </p></i><p><b>Chapter 8.</b> Mother-in-Law and Daughter-in-Law Relationships: A Cross Cultural Comparison <br><i>Qin Bo and Cheng Chen</i></b> (Department of Philosophy & Sociology at the Sichuan Administration Academy for Government Agencies, China, and others) </p></i><p><b>Index</p></b>