Competitive Trends and Technologies in Business Management

$95.00$114.00

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Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS090000; COM027000
DOI: https://doi.org/10.52305/VIXO9830

This book explains the global business management domain in the current scenario and it covers the latest concepts in business and technologies applied for their successful implementation. The growth of global corporations has led to the development of new business strategies by the applications of new technologies. The critical success factors of business management depend on the successful applications of information systems and information technologies. To achieve competitive advantages, business management is applying strategies from technological perspectives for various concepts such as customer relationship management, cost management, marketing management, etc. Competitive Trends and Technologies in Business Management describes the applications and concept of IS in business management and presents the success stories of business. The book assesses competitive business management from an IS and IT perspective, examining business development policies linked to the profitability of global firms. The book covers comprehensive topics such as use of green technology in business processes, machine learning in business education, and artificial intelligence in the business sector. This book will drive readers to actively think through the most fundamental business concepts developed by IS and IT in the current competitive landscape and provides answers to questions such as: what are the new drivers of Business Management? and how do businesses apply IS and IT? The current Covid pandemic has caused serious financial loss to developing countries, and this book will help to explore new options of expanding markets for businesses by the applications of IS and IT.

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Table of Contents

Preface

Acknowledgments

About the Author

Chapter 1. Applications of Decision Support Systems in CRM
(Arshi Naim, Kholood Alqahtani – Department of Information Systems, King Khalid University, Abha, KSA)

Chapter 2. Successful E-CRM by the Application of Management Information Systems
(Arshi Naim – Department of Information Systems, King Khalid University, Abha, KSA)

Chapter 3. Applications of Green Information Technologies in Business Process Management
(Arshi Naim – Department of Information Systems, King Khalid University, Abha, KSA

Chapter 4. Consumer Behavior Appraisal for Health and Fitness Services
(Arshi Naim, Mohammad Faiz Khan – Department of Information Systems, King Khalid University, KSA, et al.)

Chapter 5. Economies of Scale for Security Applications in Business
(Arshi Naim, Syed Zubairul Hassan – Department of Information Systems, King Khalid University, Abha, KSA, et al.)

Chapter 6. Virtual Learning in Business Information Systems: A Case Study on Quality Matters Applications
(Arshi Naim – Department of Information Systems, King Khalid University, Abha, KSA

Chapter 7. Application of Data Management System in Business-to-Business Electronic Commerce
(Shad Ahmad Khan, Hesham Magd, Ferdinand J. Epoc – College of Business, University of Buraimi, Oman, et al.)

Chapter 8. Applications of E-Learning Tools for Achieving Student Learning Outcomes for Business Programs
(Arshi Naim – Department of Information Systems, King Khalid University, Abha, KSA)

Chapter 9. Emerging Technologies in Finance and Market: Applications of AI
(Arshi Naim – Department of Information Systems, King Khalid University, Abha, KSA)

Index


Editor’s ORCID iD

Arshi Naim, PhD – https://orcid.org/0000-0003-1325-6964
Praveen K. Malik – https://orcid.org/0000-0003-3433-8248

Additional information

Binding

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