Business Strategies: Types, Benefits and Effects on Firm Performance


Cindy Porter (Editor)

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS063000

Competitive advantage is the goal of global companies, and sport organizations are no exception. There are many ways to achieve a competitive advantage, but quality assurance is one of the most common ways to establish a firm’s positive reputation. Offering quality products and services is an important subject in today’s marketplace and establishes several benefits that enhance the value of the product or service from perspective of the sport fan.

This book begins by discussing marketing quality and complaints among professional sport teams. The book continues to address a conceptual framework for analyzing the relationship between companies and stakeholder groups with regard to implementing proactive environmental strategies; and quality strategies and profitability in a multilevel analysis of the meat industry.
(Imprint: Novinka)

Table of Contents

Table of Contents


Chapter 1 – Marketing Quality and Complaints among Professional Sport Teams: Case Study (pp. 1-26)
Amber A. Smith-Ditizio (Department of Kinesiology, Texas Woman’s University, Denton, TX, USA)

Chapter 2 – A Conceptual Framework for Analyzing the Relationship between Companies and Stakeholder Groups with regard to Implementing Proactive Environmental Strategies (pp. 27-50)
Adolfo Carballo-Penela and Juan Luis Castromán-Diz (Department of Business Management and Commerce, University of Santiago de Compostela, Santiago de Compostela, Galicia, Spain)

Chapter 3 – Quality Strategies and Profitability: A Multilevel Analysis in the Meat Industry (pp. 51-72)
Emilio Pindado and Silverio Alarcón (Public University of Navarre, Department of Business Administration, and Technical University of Madrid, Department of Agricultural Economics, Statistics and Business Administration, Spain)


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