Table of Contents
Table of Contents
Preface
Chapter 1 – Marketing Quality and Complaints among Professional Sport Teams: Case Study (pp. 1-26)
Amber A. Smith-Ditizio (Department of Kinesiology, Texas Woman’s University, Denton, TX, USA)
Chapter 2 – A Conceptual Framework for Analyzing the Relationship between Companies and Stakeholder Groups with regard to Implementing Proactive Environmental Strategies (pp. 27-50)
Adolfo Carballo-Penela and Juan Luis Castromán-Diz (Department of Business Management and Commerce, University of Santiago de Compostela, Santiago de Compostela, Galicia, Spain)
Chapter 3 – Quality Strategies and Profitability: A Multilevel Analysis in the Meat Industry (pp. 51-72)
Emilio Pindado and Silverio Alarcón (Public University of Navarre, Department of Business Administration, and Technical University of Madrid, Department of Agricultural Economics, Statistics and Business Administration, Spain)
Index