Blockchain: The Chain for the Changing Marketing Sphere


Amandeep Singh, PhD – Professor, Chitkara Business School, Chitkara University, Punjab, India
Sandhir Sharma, PhD – Pro Vice Chancellor, Chitkara Business School, Chitkara University, Punjab, India
Amrinder Singh – Associate Professor, Jain University, Bangalore, India
Geetika Madaan – Assistant Professor, University Centre for Research and Development Chandigarh University, Mohali, India

Series: Marketing and Operations Management Research
BISAC: BUS043000; BUS090010; BUS043030

Marketing has changed a lot in the past decade, but it is about to go through another revolution, thanks in large part to the blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain is changing digital marketing, and you may be surprised who will benefit. Blockchain has brought a drastic change to the technology in the last few years and it is referred to as Distributed Ledger Technology (DLT), making the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. A straightforward relationship for comprehension of blockchain innovation is a Google Doc. At the point when we make a record and offer it to a gathering of individuals, the archive is dispersed rather than replicated or moved. Indeed, the real impact of blockchain in digital marketing is not just in the new use cases being developed. It is in how those use cases will impact entire systems that have popped up to manage the digital marketplace. In a time when digital marketing seems to be changing and growing by the moment, blockchain is changing digital marketing in disruptive, perhaps even irreversible ways.

This book will be useful to all who are involved in using Blockchain technology along with researchers and policymakers. No doubt, the intermediary of Blockchain technology and its marketers will also benefit from going through this book. The book will provide proper insights into Blockchain technology to students and creates a topical interest.

**Order the printed version and SAVE 50% on the e-book with Print+eBook. Price indicated includes shipping**

Table of Contents


Chapter 1. Blockchain Technology in the Marketing Sphere
V. Varisha Begum and M. Kavitha, PhD
Department of Commerce, VELS Institute of Science, Technology & Advanced Studies, Pallavaram, Chennai, India

Chapter 2. Blockchain: A Tool for Transforming Digital Marketing
Priya Jindal, Tanvi Jindal and Dikshant
Chitkara Business School, Chitkara University, Rajpura, Punjab, India

Chapter 3. Blockchain Aiding in Digital Transformation – A Review
N. Ambika
Department of Computer Science and Applications, St. Francis College, Bangalore, India

Chapter 4. The Relevance and Importance of Blockchains in Industry 4.0 and a New Perspective – Evolving a Framework
Y. Fathima1, PhD, N. Sathyanarayana1, MBA, M. Com and R. Ravichandran2, FCA
1School of Commerce, JAIN (Deemed-to-be University), Bangalore, Karnataka, India
2Kirtane and Pandit LLP, Bangalore, Karnataka, India

Chapter 5. A Study on Blockchain Technology and Its Role in Digital Economy – An Indian Perspective
R. Vennila, PhD and Reshma Sultana, PhD
School of Commerce Studies, Jain Deemed to be University, Bangalore, India

Chapter 6. Blockchain Technology: A Critical Player in Business, Strategy, and the Environment
Divya Bansal, PhD and Mona Chaudhary
Amity University, Noida, India

Chapter 7. Big Data Analytics in Customer Segmentation and Customer Satisfaction
Sanjay Taneja1, PhD and Prince Marwaha2, PhD
1USB-BBA, Chandigarh University, Mohali, Punjab, India
2Arya College, Ludhiana, Punjab, India

Chapter 8. Shifting Practices for a Stronger Tomorrow: Towards Social Media Platforms
Kirti Sharma1, Tania Mittal2, Reena Rani3 and Taranjit Singh Vij4
University Institute of Tourism and Hospitality, Chandigarh University, Gharuan, Punjab, India
2Doon Business School, Dehradun, Uttarakhand, India
3Department of Business Management, CT Institute of Engineering, Manangement and Technology (CTIEMT)
4Chandigarh Group of Colleges, Landran, Punjab, India

Chapter 9. Blockchain and the Digital Transformation of Businesses: A Review of the Literature and Future Research
Jaskiran Kaur
Lovely Professional University, Phagwara, Punjab, India


About the Editors

Publish with Nova Science Publishers

We publish over 800 titles annually by leading researchers from around the world. Submit a Book Proposal Now!