An SEO Guide for Start-Ups

$95.00$155.00

Monica Rani, PhD – Assistant Professor, Mathematics, Jesus and Mary College, University of Delhi, India
Shweta Paradkar, PhDAssistant Professor, Computer Science, Jesus and Mary College, University of Delhi , India

Series: Business, Technology and Finance
BISAC: BUS090010; BUS090050
DOI: https://doi.org/10.52305/EPVN0438

SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that is in line with the needs of the audience. While building a brand, many factors can’t be controlled but you can improve a few of them by using SEO. By simply optimizing the website, we can make it visible to the target audience without paying anything, unlike the ad campaigns. This book covers aspects of performing SEO in an ethical way and how it can benefit a business to grow leaps and bounds. Apart from ethical techniques of SEO, it cautions the web developers about the penalties of following unethical techniques. It also draws the attention of the readers to the advantages of building a responsive website for different audiences using multiple-sized devices. The book also discusses different approaches that may benefit the start-ups to make informed business decisions converting visitors to loyal customers.

Key Features:
● Requirements and benefits of SEO for Start-Ups.
● Parameters and tools needed for optimizing the website.
● Desktop and Mobile SEO.
● Recommendations to Start-Ups

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Table of Contents

Preface

Acknowledgements

Chapter 1. Understanding the Origin and Relevance of SEO in the Current Business Landscape
Atipriya Dev Sinha, Shruti Ohri and Vasundhara Awasthi
Department of Mathematics, Jesus and Mary College, University of Delhi, Chanakyapuri, New Delhi, India

Chapter 2. On-Page SEO
Anisha Gadkari¹ and Jenifer Stanley²
¹Associate Recruiter, Artech, New Delhi, India
²Brand Ambassador, Estee Lauder, Delhi Duty-Free Services, New Delhi, India

Chapter 3. Off-Page SEO
Arokia Ramya Terrance
Assistant Professor, Department of Computer Science, Kalindi College, University of Delhi, New Delhi, India

Chapter 4. Desktop and Mobile SEO
Jyotika Kalra¹ and Vidhi Kumar²
¹Sr. Executive- Talent Acquisition, Global Institute for Staffing and Training, New Delhi, India
²Business Analyst, Groupsoft US Inc, New Delhi, India

Chapter 5. Technical SEO
Arokia Ramya Terrance
Department of Computer Science, Kalindi College, University of Delhi, New Delhi, India

Chapter 6. Search Engine Marketing
Khushi Jain
Department of B.A (Prog) Jesus and Mary College, University of Delhi, New Delhi, India

Chapter 7. Recommendation to Start-Ups
Ramneek Singh Bhatia
Director, SEO Scientist, New Delhi, India

Chapter 8. Maintaining SEO
Ramneek Singh Bhatia
Director, SEO Scientist, New Delhi, India

Index


Editor’s ORCID iD

Monica Rani 0000-0002-5540-071X
Shweta Paradkar – 0000-0001-6846-9671

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