Advances in Business and Management. Volume 9


William D. Nelson (Editor)

Series: Advances in Business and Management
BISAC: BUS041000

The authors of this book examine the latest research in business and management, including the challenges, strategies and impact of implementing an Automated Fare Collection (AFC) system for electronic ticketing in bus transit in emerging markets; territorial competitiveness and social responsibility; the existing relationship between the emotional aspect and decision-making processes; a theoretical application of experiential marketing on festival tourism; an analysis of brand emotion and product design; the literature on Enneagramme as a potential tool for enhancing occupational health and safety; and computing export-import quantities and prices of agricultural commodities for selecting the ports of a country using a transportation model.

Table of Contents

Table of Contents


Chapter 1. Implementing Automated Fare Collection Systems in Emerging Markets Transit: Challenges and Learnings
Aneto Okonkwo and Lucia Terrenghi (Google Inc.)

Chapter 2. Regional Social Responsibility and Knowledge Economy: The Italian Case
Mara Del Baldo, and Paola Demartini (Department of Economics, Society and Politics, University of Urbino Carlo Bo, Urbino, Italy, and others)

Chapter 3. Board of Directors, Emotional Biases and Firm Financial Decision
Azouzi Mohamed Ali, Jarboui Anis (Higher Institute of Business Administration (ISAAS), University of Sfax, Sfax, Tunisia)

Chapter 4. A Theoretical Application of Experiential Marketing: The Case of Festival Tourism
Marta Estrada and Diego Monferrer (Associate Professor of Marketing, Universitat Jaume I, Department of Business Administration and Marketing, Vicente Sos Baynat, Castellón, Spain)

Chapter 5. Designing “Friendship” into Emotional Branding and Design
Hui-Yun Yen, Po-Hsien Lin and Rungtai Lin (Department of Advertising, Chinese Culture University, Taipei, Taiwan, and others)

Chapter 6. Constructýon Workers’ Personalýty: As a Key for Improvýng the Occupatýonal Health and Safety Performance in Constructýon
Begum Sertyesilisik, Heyecan Giritli, Husnu Murat Gunaydin, Engin Deniz, Mustafa Nadar, Gurkan Emre Gurcanli, Yavuz Erisen, Nadir Celikoz, Gulfer Topcu Oraz, and Egemen Sertyesilisik (Istanbul Technical University, Turkey and others)

Chapter 7. Computing Export-Import Quantities and Prices of Agricultural Commodities for Selecting the Ports of a Country using Transportation Model
Nazmun Nahar and Mossa. Anisa Khatun (Department of Operations Management, Faculty of Business Administration, American International University-Bangladesh)


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