Table of Contents
Table of Contents
Preface
Chapter 1 – E-Commerce and Its Impact on Expectations of Customer Service and Quality Control (pp. 1-16)
Alan D. Smith and Steven R. Clinton (Robert Morris University, Pittsburgh, PA, USA)
Chapter 2 – Exploring the Strategic Advantage of Employee Training in Marketing Organizations: Multiple Case Study (pp. 17-32)
Alan D. Smith and William T. Rupp (Department of Marketing, Robert Morris University, Pittsburgh, PA, USA and William T. Rupp, College of Business, Austin Peay University, Clarksville, TN)
Chapter 3 – Wealth Management, Building Value Through Investing, and Contingency Plans after the Global Recession: Multiple Case Studies (pp. 33-48)
Alan D. Smith and William T. Rupp (Department of Marketing, Robert Morris University, Pittsburgh, PA, USA and William T. Rupp, College of Business, Austin Peay University, Clarksville, TN)
Chapter 4 – Health As a Predictor of Registered Nurse Retirement Preparation (pp. 49-66)
Shanna Keele and Patricia T. Alpert (School of Nursing, University of Nevada, Las Vegas, USA, and others)
Chapter 5 – Human Resources Management and Mergers and Acquisitions: Perspectives and Challenges (pp. 67-88)
José-Luis Rodríguez-Sánchez, Marta Ortiz-de-Urbina-Criado and Eva-María Mora-Valentin (Universidad Rey Juan Carlos, Facultad de Ciencias Jurídicas y Sociales, Paseo de los Artilleros, Madrid, Spain)
Chapter 6 – Private Saving for Retirement: How Well Prepared are European “Peripheral” Countries? (pp. 89-110)
Lucía Rey Ares, Sara Fernández López, Milagros Vivel Búa and Rubén Lado Sestayo (Ph.D. Student. University of Santiago de Compostela, Associate Professor, Ph.D. University of Santiago de Compostela)
Chapter 7 – An Investigation of Multichannel Shopping Behavior: Evolution in a Grocery Retailer in Spain (pp. 111-120)
Marta Arce-Urriza, Javier Cebollada and Marisa Villanueva (Public University of Navarre, Spain)
Chapter 8 – Self-Determined Relationship Marketing: Conceptualization and Complexity (pp. 121-140)
Jiyao Xun (Associate MBA Director (Asia-based), Manchester Business School, Shanghai, PR, China)
Index
