Advances in Business and Management. Volume 22


William D. Nelson (Editor)

Series: Advances in Business and Management
BISAC: BUS041000

This volume includes eight chapters that detail recent advances in business and management. The authors in chapter one examines intra-generational differences among Gen Zs, uncovering three distinct clusters with specific work-value profiles. Chapter two draws from Social Exchange Theory, and focuses on professional counselling, interactions with sales representatives, and service reliability to determine the long-term impact on B2B relationship strength. Chapter three delves into the most significant developments and breakthroughs in the field of business management, offering readers a comprehensive understanding of contemporary practices and their implications for organizational success. Chapter four discusses the question “What should Work and Organizational Psychology (WOP) do with the UN 2030 Agenda and how can its interventions contribute to sustainable and fair development and the implementation of decent work worldwide?” Chapter five aims to outline the scientific trajectory of the notion of human capital in recent decades, highlighting its new role in the managerial paradigm in order to understand its current status, role and uses. The authors of chapter six conclude that pricing tactics for the digitalization age include: incorporating Industry 4.0 into pricing models, network pricing, gathering market intelligence, establishing the capacity for the 4th industrial revolution, early detection of pricing hazards, implementing pricing intelligence, instigation of dynamic pricing, and employing value engineering. In chapter seven the author delves into the journey of ‘TechAdvance,’ a pioneering technology firm that epitomizes the harmonious blend of innovative business practices with an unwavering commitment to social responsibility. The last chapter describes some initiatives that propose the organization of risk-related terminology via ontologies in order to improve information systems, knowledge disclosure, and discovery.

Table of Contents


Chapter 1. Optimistic, Pragmatic, and Outgoing – The Different Work-Value Profiles of Portuguese Gen Zs
Ana Carvalho¹, PhD, and Joaquim Silva², PhD
¹School of Economics and Management, University of Minho, Braga, Portugal and Centre for Research in Economics and Management (NIPE), University of Minho, Braga, Portugal
²School of Economics and Management, University of Minho, Braga, Portugal and Interdisciplinary Centre of Social Sciences (CICS.NOVA.UMinho), University of Minho, Braga, Portugal

Chapter 2.
From Marketing Efforts to Relationship Strength: An Empirical Study in a B2B Context
Jesús J. Cambra-Fierro¹, Chabán, Omar², Miguel A. Ruz-Mendoza¹, and Andreea Trifu³
¹University Pablo de Olavide, Sevilla, Spain
²University Center San Isidoro, Sevilla, Spain
³CUNEF University, Spain

Chapter 3. Navigating the Future of Business Management
Kivanc Bozkus, PhD
Department of Educational Sciences, Artvin Coruh University School of Education, Artvin, Turkey

Chapter 4. Contemporary Career Management and Sustainable Development Goals of the UN 2030 Agenda: A Research Program Proposal
Marcelo Afonso Ribeiro
Psychology Institute, University of São Paulo, São Paulo, Brazil

Chapter 5. From Human Capital to Human Capital Resources: Are We Witnessing an Actual Paradigm Shift? Some Insights from a Sociological Perspective
Federica Cornali
Department of Culture, Politics and Society, University of Turin, Italy

Chapter 6. Pricing Tactics for Digitalization in the Construction Industry
Ernest Kissi¹,², PhD, Clinton Aigbavboa², PhD, and Eugene Danquah Smith¹, BSc
¹Department of Construction Technology and Management, Kwame Nkrumah University of Science and Technology, Kumasi-Ghana
²Department of Construction Management and Quantity Surveying, University of Johannesburg, South-Africa

Chapter 7. Synergy of Principles: Reinventing Business through Ethical Innovation and Management
Nestor Soler del Toro
Research Scholar, Malaga, Spain

Chapter 8. Towards a Risk Management Ontology: A Brief Guide to Ongoing Works on the Field
Edgard Costa Oliveira ¹ and Thabata Helen Macedo Granja²
¹Universidade de Brasília, Department of Production Engineering, Brasilia, Brazil
²Brasilia, Brazil


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