Advances in Business and Management. Volume 18


William D. Nelson (Editor)

Series: Advances in Business and Management
BISAC: BUS041000

This edited volume includes eight chapters describing recent advances in business and management studies. Chapter One studies how marketing actions can help reduce and prevent food waste in developed countries. Chapter Two examines whether advertising behaves differently over alternative phases of the business cycle. Chapter Three analyzes new crowdfunding systems that are emerging in large Chinese technology companies such as Tencent and WeChat. Chapter Four looks at the influence of a graduate program on students’ decision whether to pursue a career in entrepreneurship. Chapter Five introduces the Economic Value Added model to allow for a cost-benefit analysis of people investments. Chapter Six explores how altruism positively impacts a firm’s performance by strengthening organizational resilience. Chapter Seven discusses how advertisers are adapting a strategy of communicating shared values, such as support for underprivileged groups, to build relationships with socially conscious customers. Finally, Chapter Eight investigates the quantitative importance of the presence of shocks to the depreciation rate of capital for the magnitude of cyclical fluctuations in Bulgaria.

Table of Contents


Chapter 1. Prevention of Food Waste: Proposals in Developed Countries from a Marketing Perspective
(Cristina Calvo-Porral – Business Department, University of A Coruña, A Coruña, Spain)

Chapter 2. Asymmetries in Advertising Sensitivity to Business Cycles
(Jung Seek Kim – Department of Marketing & Professional Sales, Bloomsburg University, Bloomsburg, Pennsylvania, US)

Chapter 3. New Forms and Strategies of Charitable Crowdfunding in Chinese Tech Companies: The Case of Tencent
(Sergio Jesús Villén Higueras, Xinjie Ma and Francisco Javier Ruiz del Olmo – Department of Audiovisual Communication and Advertising, University of Seville, Seville, Spain, et al.)

Chapter 4. Entrepreneurship as a Career Option for Graduate Students
(Nelson R. Furquim, Maurício H. Benedetti, Maria T. Soares, Gustavo Loureiro, André Laizo and Tanyra Amaral – Universidade Presbiteriana Mackenzie, São Paulo, Brazil)

Chapter 5. Resolving the ‘Tower of Babel’ Dilemma for People Investments: Cost-Benefit Analysis for Organizational Design, Training, and Development
(Marcus B. Mueller – Department of Management, Sacred Heart University, Luxemburg)

Chapter 6. How Altruism Increases Firm Performance: The Role of Organizational Resilience
(Jacob Guinot, Zina Barghouti and Sandra Miralles – Department of Management, University Jaume I, Castellón, Spain, et al.)

Chapter 7. Evolution of Advertising Messages: From Facts over Emotional Appeal to Shared Values
(Marko Majer – Business School Lausanne, Switzerland)

Chapter 8. How Quantitatively Important Are the Shocks to Capital Depreciation Rate for Business Cycle Fluctuations? Lessons for Bulgaria (1999-2019)
(Aleksandar Vasilev – Lecturer, Lincoln International Business School, UK)


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