Table of Contents
Table of Contents
Preface
Chapter 1. The Surprising Stress That Comes with Being an Entrepreneur
(Modupe Adewuyi, PhD, Titilola Akande, Ad Akande, PhD, Bolanle Adetoun, PhD, and L. P. Kubheka, Lenoir-Rhyne University, Hickory Campus, NC, US, and others)
Chapter 2. Information Technology Acceptance and E-Business Adoption in Organizations
(Gajendra Sharma, School of Engineering, Department of Computer Science and Engineering, Kathmandu University, Dhulikhel, Kavre, Nepal)
Chapter 3. I Had to Have It: Emotion, Imagination and Prereflective Experience in the Consumption of Fashion Accessories
(John G. Wilson, Assumption University of Thailand, Bangkok, Thailand)
Chapter 4. Quo Vadis: Putting Ancient Moral Leadership and Ethics Back into Modern Big Business
(Modupe Adewuyi, PhD, Titilola Akande, Bolanle Adetoun, PhD, M. Tserere, J. O. Osagi, Ad Akande, PhD, O. Ibegbeu, PhD, and K. A. Williams, PhD, Lenoir-Rhyne University, Hickory Campus, NC, USA, and others)
Chapter 5. Social Impact in Benefit Corporations: Benefit Impact Assessment and Communication Tools
(Giorgia Nigri, Department of Economics, LUMSA University, Rome, Italy)
Chapter 6. How Corporate Social Responsibility can Influence Brand Equity
(Sandra Maria Correia Loureiro and Daniela Langaro, Marketing, Operations and General Management Department, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Lisbon, Portugal, and others)
Chapter 7. Digital Enterprise Synthesis Based on Web Services Composition
(Victor Romanov and Alexandra Varfolomeeva, Computer Science, Plekhanov Russian University of Economics, Mosow, Russia)
Index