Advances in Business and Management. Volume 11


William D. Nelson (Editor)

Series: Advances in Business and Management
BISAC: BUS041000

The authors of this book examine the latest research in business and management. Chapter One demonstrates how Business Process Management Notation (BPMN) interacts with the social constructs and dynamics of Virtual Communities (VCs). Chapter Two examines the moderating role of individual consumer culture on the relationship between web design, visual appearance, social networking services, consumer behaviour, privacy, security, emotions, interpersonal trust (iTrust), cognitive and affect-based trust concerning online purchasing intentions. Chapter Three uses results from a 2015 National Public Radio/Robert Wood Johnson Foundation/Harvard T.H. Chan School of Public Health survey of 8038 US adults nationwide and in seven selected states to illuminate the self-reported experiences of health care consumers. Chapter Four discusses implications for tracking the behavioral health workforce in rural communities. Chapter Five presents a case for integrating social marketing practices and business principles into dissemination projects. Chapter Six identifies the extent to which non-manufacturing overhead costs are included in product costs used in decision making; the influences on their inclusion or exclusion; and the methods used to include them. Chapter Seven describes market culture and places of marketing in Senegal. Chapter Eight discusses the marketing mix of agri-food products tailored to the African context and offers guidance to industrial companies, retailers as well as local small and medium enterprises (SMEs).

Table of Contents

Table of Contents


Chapter 1. Business Process Management Notation (BPMN) as a Lingua Franca in Virtual Communities
Torben Tambo (Department of Business Development and Technology, Aarhus University, Herning, Denmark)

Chapter 2. Online Shopping: Consumer iTrust and Influencing Factors at the Individual Level
Osama Sohaib and Kyeong Kang (School of Systems, Management and Leadership, Faculty of Engineering and Information Technology, University of Technology Sydney, Australia)

Chapter 3. Consumer Experiences and Attitudes about their Health Care
Robert J. Blendon, Caitlin L. McMurtry, John M. Benson, and Justin M. Sayde (Harvard T. H. Chan School of Public Health, Boston, Massachusetts, USA, and others)

Chapter 4. Challenges and Complexities in Quantifying the Behavioral Health Workforce: Implications for Tracking the Behavioral Health Workforce in Rural Communities
Kate E. Trout, Li-Wu Chen, David Palm, Marlene Deras, and Shinobu Watanabe-Galloway (Department of Health Services Research & Administration, College of Public Health, University of Nebraska Medical Center, Omaha, Nebraska, USA, and others)

Chapter 5. Marketing and Business Strategies to Propel Dissemination of Evidence-Based Psychosocial Treatments for Youth
Robert D. Friedberg and Rebecca J. Friedberg (Center for the Study and Treatment of Anxious Youth at Palo Alto University, CA, USA, and others)

Chapter 6. Identifying the Influences on the Inclusion of Non-Manufacturing Overhead Costs in Product Costs
John A. Brierley (Management School, University of Sheffield, Sheffield, United Kingdom)

Chapter 7. Market Culture and Place of Marketing in Senegal
Louis César Ndione (Departement of Marketing, REGARDS, Reims, France)

Chapter 8. How to Market Local Food Products in Africa: Evidence from Senegal
Mbaye Fall Diallo and Fatou Diop-Sall (Associate Professor at University of Lille 2 and Member of LSMRC lab (Université de Lille – Skema Business School), Roubaix Cedex, France)


Publish with Nova Science Publishers

We publish over 800 titles annually by leading researchers from around the world. Submit a Book Proposal Now!