Table of Contents
Table of Contents
Preface
Chapter 1. Business Process Management Notation (BPMN) as a Lingua Franca in Virtual Communities
Torben Tambo (Department of Business Development and Technology, Aarhus University, Herning, Denmark)
Chapter 2. Online Shopping: Consumer iTrust and Influencing Factors at the Individual Level
Osama Sohaib and Kyeong Kang (School of Systems, Management and Leadership, Faculty of Engineering and Information Technology, University of Technology Sydney, Australia)
Chapter 3. Consumer Experiences and Attitudes about their Health Care
Robert J. Blendon, Caitlin L. McMurtry, John M. Benson, and Justin M. Sayde (Harvard T. H. Chan School of Public Health, Boston, Massachusetts, USA, and others)
Chapter 4. Challenges and Complexities in Quantifying the Behavioral Health Workforce: Implications for Tracking the Behavioral Health Workforce in Rural Communities
Kate E. Trout, Li-Wu Chen, David Palm, Marlene Deras, and Shinobu Watanabe-Galloway (Department of Health Services Research & Administration, College of Public Health, University of Nebraska Medical Center, Omaha, Nebraska, USA, and others)
Chapter 5. Marketing and Business Strategies to Propel Dissemination of Evidence-Based Psychosocial Treatments for Youth
Robert D. Friedberg and Rebecca J. Friedberg (Center for the Study and Treatment of Anxious Youth at Palo Alto University, CA, USA, and others)
Chapter 6. Identifying the Influences on the Inclusion of Non-Manufacturing Overhead Costs in Product Costs
John A. Brierley (Management School, University of Sheffield, Sheffield, United Kingdom)
Chapter 7. Market Culture and Place of Marketing in Senegal
Louis César Ndione (Departement of Marketing, REGARDS, Reims, France)
Chapter 8. How to Market Local Food Products in Africa: Evidence from Senegal
Mbaye Fall Diallo and Fatou Diop-Sall (Associate Professor at University of Lille 2 and Member of LSMRC lab (Université de Lille – Skema Business School), Roubaix Cedex, France)
Index