Addressing the U.S. Government’s “Healthy People” Breastfeeding Goals using a Theory-Based Program for Expecting Parents


Clare T. Pettis
University of Nevada, Reno, Reno, NV, USA

Monica K. Miller
Associate Professor, Criminal Justice and Interdisciplinary Social Psychology, University of Nevada, Reno, NV, USA

Series: Public Health in the 21st Century
BISAC: HEA044000

Research has indicated that breastfeeding benefits children, mothers, and society as a whole. The U.S. government has established policies that promote breastfeeding. There is a clear need for theory-based programs that increase breastfeeding in order to reach the government’s goals. The studies represented in this book expand psychological theory and make suggestions for the design and implementation of such programs. This book is a first-step at promoting a healthier, more productive society through breastfeeding in accordance with the government’s Healthy People program goals. (Imprint: Nova)

Table of Contents

Table of Contents

Preface and Acknowledgments

Chapter 1 – Introduction

Chapter 2 – History of Breastfeeding in U.S. Society

Chapter 3 – Real and Parental Perceived Breastfeeding Benefits and Barriers

Chapter 4 – Breastfeeding and the Transition to Parenthood

Chapter 5 – Health Decision Making Theories

Chapter 6 – Creating a Successful Breastfeeding Message

Chapter 7 – Overview of Current Research Including a Discussion of Preparatory Analysis and Survey Development

Chapter 8 – Study 1

Chapter 9 – Study 2: Program Implementation

Chapter 10 – General Discussion and Conclusion




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