Table of Contents
Introduction: Open for Business!
Chapter One: Reducing Uncertainty!
Chapter Two: Credibility in Business!
Chapter Three: Selfless or Selfish?
Chapter Four: Making Decisions!
Chapter Five: Management, Leadership and Self-esteem!
Chapter Six: When to Compete and when to Co-operate?
Chapter Seven: What is Selling?
Chapter Eight: Coping with ‘Information Overload’!
Conclusion: Public and Private Business!
“At last! An informed read which explains business communication in practical terms. With its entertaining approach to the essence of good business practice, ABC: Analogues in Business Communication is just the right mix for a wide audience.” – Marina Fontein Lecturer in Communication, The Open Polytechnic of New Zealand
“In a ‘post-industrial’ society, we can see that technology, human knowledge and skills are on top positions, because successful innovation is important. The development of communicative and leadership skills, self-management, the ability to ask competent questions and respond to them on time – these are important details that can be learned from ABC: Analogues in Business Communication.” – Dr. Diana Prokofyeva, History of Science Chair, Ufa, Russia
The in-depth, research-informed but ‘easy-to-read’ chapters of A-B-C: Analogues in Business Communication draws on some of the best minds who have applied themselves to thinking about business communication. This book is for those people who are working in business, and those who want to. It is for students, workers, staff and managers who require to better understand communication concepts of business in the world around us today and for tomorrow. In business there’s ‘give and take’ because knowing where you are and what you are doing enables us to communicate to gets things done!