Marketing and Sales

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Digital Advertising: Issues and Trends in an Online World

Media and Communications - Technologies, Policies and Challenges, Marketing and Sales, Business and Economics, Social Sciences
$69.00

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The United States is the world’s largest advertising market. Advertising has been-and continues to be-transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of…
Dynamic Consumer Theory: A Premier Treatise with Stochastic Dynamic Slutsky Equations

Economic Issues, Problems and Perspectives, Consumer Behavior, Marketing and Sales, Business and Economics, Social Sciences
$299.00

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This book is the first treatise on consumer theory in a dynamic framework. It expands the conventional static consumer theory into a stochastic dynamic framework accommodating various combinations of uncertainties in future income, life-span and future preferences. These extensions incorporate realistic and intrinsic characteristics of the consumer decision into the analysis of consumer theory. Novel…
Consumers and Markets: Analyzing Behavioral Shifts and Emerging Challenges

Marketing and Operations Management Research, Consumer Behavior, Marketing and Sales, Business and Economics, Social Sciences
$190.00

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Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior led by the classical cognitive theories. As the marketplace environment is changing rapidly in the twenty-first century following the growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions,…
Controlling Supply Chains: Theory and Practice

Marketing and Operations Management Research, Economic Issues, Problems and Perspectives, Marketing Management, Marketing and Sales, Business and Economics, Social Sciences
$95.00

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The book presents the issue of controlling supply chains in a comprehensive manner across enterprises and throughout the supply chain with particular emphasis on market-oriented integrated management. Operational controlling in the supply chain supports enterprise management and creates a supra-functional management system that supports management employees in decision-making and creating mechanisms for effective and efficient…
Food Markets: Consumer Perceptions, Government Regulations and Health Impacts

Marketing and Operations Management Research, Food Science and Technology, Marketing Management, Marketing and Sales, Business and Economics, Social Sciences
$160.00

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This book provides current research on consumer perceptions, government regulations and health impacts of the food markets. Chapter One discusses the consumer perceptions on health and welfare of European lobsters placed on the market live and how these aspects affect their quality and food safety. Chapter Two uses a large, national survey to identify, describe,…
Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior

Marketing and Operations Management Research, Consumer Behavior, Marketing and Sales, Business and Economics, Social Sciences
From: $89.00

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This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors’ to illustrate those…
Service Quality (SQ): Perspectives, Management and Improvement Strategies

Business Issues, Competition and Entrepreneurship, Sales Management, Marketing and Sales, Business and Economics, Social Sciences
$82.00

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Globally, since the turn of the century, economic conditions have been very challenging, turning the market place into a highly competitive, cut throat environment. Service excellence has therefore become non-negotiable and service providers have no option other than to ensure that their service offering, which is translated in terms of various elements of customer service,…
Mass Customisation in Sports: An Insight into the Sneaker Market

Marketing and Operations Management Research, Sales Management, Marketing and Sales, Business and Economics, Social Sciences
$160.00

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This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool is examined from the consumer‘s point of view. Moreover, a short consideration from the producer‘s point of view has been implemented. The main subject areas are the willingness to pay…
Emerging Markets: Recent Developments, Challenges and Future Prospects

Economic Issues, Problems and Perspectives, Marketing Management, Marketing and Sales, Business and Economics, Social Sciences
$82.00

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Emerging Markets: Recent Developments, Challenges and Future Prospects begins by examining the compelling diversification benefits of investing in emerging markets. Given these markets’ risk-adjusted performance over the past ten years, those who invested funds in them have been kindly rewarded, despite a few temporary performance setbacks and the persisting broad macroeconomic instability troubling the weakest…
Marketing Research: Fundamentals, Process, and Implications

Business Issues, Competition and Entrepreneurship, Marketing and Sales, Business and Economics, Social Sciences
$195.00

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This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research. This book argues that the right marketing research supports faster decisions lowering the risk with the measurable parameters and…
Brand Touchpoints

Marketing and Operations Management Research, Marketing and Sales
$195.00

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Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brand’s value, improves attitudes towards a brand, and in general is essential to maintain an…
Marketing Research for Small Business: An Efficient and Effective Functional Approach

Marketing and Operations Management Research, Marketing and Sales, Business and Economics, Social Sciences
$95.00

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Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two…

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Marketing and Sales

Browse Subcategories

Nova Science Publishers, Inc.

About Nova

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My Account

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NOVA Global

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